Back to Flip the Funnel
In this Marketing Over Coffee:
A Special Interview with Joseph Jaffe!
Show length 27:16
Brought to you by our sponsors:
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MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:42 Starting with Flip the Funnel, Crayon and Powered, the peril of wooing strangers
05:22 Did Flip the Funnel run on it’s own as predicted?
08:35 Operationalizing the Ambassador and Advocacy Program
10:13 Bullish on the Future
13:10 Can the existing bureaucracy adapt or will they be replaced?
16:11 What’s the future of Direct Marketing?
21:35 The Podcasting Phenomenon
23:02 Upcoming Events:
- BlogWorld Expo and Podcamp LA – Nov. 3-5, 2011, Los Angeles, CA – MOC20, 20% off any pass, MOC50, 50% off Expo
23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon!
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.