No BS Social Media

In this Marketing Over Coffee:

A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Direct Link to File

Show length 25:20

Sponsored by:

GoPromos.com

GOpromos – Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).

and

MarketingProfs

MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers.  The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.

There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!

Get a free chapter of the book at NoBullshitsocialmedia.com

00:49 Intro – Talking with Jason

01:52 The big idea and the controversial title

03:58 The purists vs the business people

06:36 ROI – it’s not all about sales

09:39 How to you get it to spread within the organization? Social media and R&D

12:29 Protecting your reputation

15:55 Social media is no longer the sandbox

17:27 Scientists vs. Hippies

21:56 Success of the book

23:37 The Explorer Tour

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.