In this Marketing Over Coffee:
A Special Interview with Author Jeanne Hopkins about her book Go Mobile!
Show length 24:52
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00:50 Is mobile is finally here?
02:32 The Five Reasons for Mobile
03:30 Mobile paid search
05:00 Mobile Marketing Engagement – things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content
07:40 Texting (SMS) and why it’s hot
10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email?
14:00 Upgrading from to MMS Campaigns – Adding video to mobile
15:50 Will mobile display ad specs vanish with things like the retina screen?
17:50 Targeting for Mobile Buys – putting the App before the horse
21:54 LBS, aka GeoFencing for events – Jimmy Choo foursquare campaign
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