Those Marketing Jerks

In this Marketing Over Coffee:

Learn all about Penguins, Pandas and Jerks!

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Show length 27:55

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00:28 New York Times for Flipboard, Google + too

01:48 Google Penguin and Panda updates, and something else from Google’s I/O conference

03:43 Darryl mentions that many audio players allow you to switch to mono under accessability, geeking out on audio

07:30 Forced migration to your Facebook Email

10:08 The Edison Research 2012 Smartphone Study, spell your name the right way.

13:02 How to become a Google Power Searcher

13:55 From the LinkedIn group: Alan asks about how to take advantage of 5 Star reviews on Amazon

15:20 Neville asks “Are we truly just digital?” – This week: Partnerships

22:22 Return of the personal email

23:45 Road Wrap up: Chris off to EduWeb and plenty of webinars

27:00 Question of the Week: Have you switched back your Facebook email?

The MoC Quarterly Report – Get yours today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Klout It, Klout It, Klout It Out Loud II – The Sequel

In this Marketing Over Coffee:

Learn all about NUads, Self Serve Remnants, and Monophonic!

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Show length 22:59

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00:24 It’s official, Klout Scores do matter, can you boost your score?

03:38 Mike sends a story on iTunes jettsioning podcasting

04:39 Xbox NUAds, will the Surface Tablet be an Xbox or a Zune? Rex Hammock on Tablet Press Releases

09:37 Seth Godin blows up on Kickstarter

10:09 Self serve PPC gets the remnant inventory after media buys

13:31 Google Hangout, Should MoC go monophonic?

14:58 Neville asks “Are we truly just digital?” – This week: Guerilla Marketing

17:10 From the LinkedIn group: Nathan asks about using first names in email campaigns, Jackie asks about Data.com

20:28 Road Wrap up: Chris at EduWeb, Sales 2.0

21:50 Question of the Week: What would you want Chris and John to do for a webinar or other event?

The MoC Quarterly Report – Get yours today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Live from Google Hangout!

In this Marketing Over Coffee:

Learn all about Blogworld, WWDC, and Press Releases vs. Bigfoot!

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Show length 22:29

Brought to you by our sponsor:

GoPromos.com GOpromos – Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).

00:25 Blogworld Wrap-up, state of podcasting

03:58 Google Marketing Dashboard

07:50 Ford Ad buys: Guts vs. Big Data

10:24 Augmented reality without the codes

10:58 Apple WWDC – Siri, Facebook, New Maps, Death of the DVD drive

15:30 Twitter/Facebook Integration

16:50 Neville asks “Are we truly just digital?” – This week: News Releases vs. Penguin. Next Week: guerilla marketing

20:46 Road Wrap up:Marketing Profs B2B

21:40 Question of the Week: What are you doing in Guerilla Marketing? Are you still doing Press Releases?

The MoC Quarterly Report – Get yours today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

From the Archives

In this Marketing Over Coffee:

A classic from the archives – A special conversation with Simon Sinek. We talk about his book: Start with Why

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Show length 27:28

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00:40 The book is more about leadership than business

02:29 Having PR lead with a YouTube Video

03:28 Using the “Why” to drive your copywriting home

04:48 How it works for Apple vs. Dell

07:08 The Golden Circle

08:50 Why people go with their gut

10:10 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration

12:15 Why most innovation is really just manipulation

13:38 The Discipline of How, Consistency of What, and why you can’t get more authentic

15:25 The Celery Test – Choosing the tactics that will allow you to scale

18:22 The danger of The Split

20:30 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation

23:20 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.

 

The MoC Quarterly Report – Get yours today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.