In this Marketing Over Coffee:
Learn all about Blogworld, WWDC, and Press Releases vs. Bigfoot!
Show length 22:29
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00:25 Blogworld Wrap-up, state of podcasting
03:58 Google Marketing Dashboard
07:50 Ford Ad buys: Guts vs. Big Data
10:24 Augmented reality without the codes
10:58 Apple WWDC – Siri, Facebook, New Maps, Death of the DVD drive
15:30 Twitter/Facebook Integration
16:50 Neville asks “Are we truly just digital?” – This week: News Releases vs. Penguin. Next Week: guerilla marketing
20:46 Road Wrap up:Marketing Profs B2B
21:40 Question of the Week: What are you doing in Guerilla Marketing? Are you still doing Press Releases?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Hey guys, what was the thing that Chris was talking about on the show – something about SEO Target and it dumps data into a Google Docs spreadsheet or something? I didn’t quite follow exactly what it was but sounded interesting so I wanted to check it out.
That was SEOGadget’s Content Tool:
https://seogadget.co.uk/content-strategy-generator-tool-v2-update/
Ah thanks!
Hi Chris and John,
Great podcast as always!
Re: Nearly 3 in 10 Americans having listened to an audio podcast, here’s the link to Edison Research: http://slidesha.re/PdSU4y.
– http://www.slideshare.net/webby2001/the-podcast-consumer-2012 (see slide #5).
Also, 1 in 6 (17%) Americans have consumed an audio or video podcast in the last *month* (yea! – see slide #7).
Obviously can’t disagree with your conclusion that there’s now competition between podcasts for people’s time…and that podcasts need to advertise and/or promote their podcasts via social media.