David Spark on Brand Journalism and More!

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In this Marketing Over Coffee:

A Special Interview with David Spark!

Direct Link to File

Show Lentgh: 27:51

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01:00 What is Brand Journalism?

01:27 In Forbes on Content Marketing.

05:20 Getting Twitter Tags to Trend

07:54 Why doesn’t the industry get it yet that it’s not about forcing advertising down yet another channel? How to fail at content marketing

11:38 The Problem with Ghost Writing

16:01 Timeframes for Brand Journalism

21:40 The decline of live events?

25:12 On Google Glass

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.