Erik Deckers on The Owned Media Doctrine

In this Marketing Over Coffee:

In this episode author Erik Deckers talks about his book The Owned Media Doctrine!

Direct Link to File

What’s meant by Owned, Paid, Earned

Optimizing Emai for Mobile, Social for Mobile

Budgeting and Staffing

Frameworks vs Campaigns

Risk and the Social Media threat matrix

Executing on the Newsroom Approach

Understanding Audience burn

Boatload of Metrics

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

Jimmy Kimmel Owns the Internet

In this Marketing Over Coffee:

Learn all about Jimmy Kimmel, How to Go Viral, and iOS 7

Direct Link to File

Brought to you by our sponsor:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200

Jimmy Kimmel wins with 9 million views, Paul Angel nod for Twerk Title

Talk like a pirate day

Twitter Web Analytics, IPO

@AnnieCushing Correction – Annie notes Avinash no longer with Google

Offline Youtube

Apple 5s 5c, iOS 7, Microlocation iBeacons – HT John Federico and Douglas Karr

Path offers premium to stay Ad-Free

Google bans automated generated content pages

SimCity Red Cross Charity Pack

Boston Tech Jam – Oct. 3 in the Innovation District, Blogger Social returns after 5 years.

Buy B2B Marketing Confessions Today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Now with Less Privacy!

In this Marketing Over Coffee:

Learn all about Privacy, Mobile and Cross Channel Attribution!

Direct Link to File

Brought to you by our sponsor:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200

NSA and Privacy

Rise of the mobile marketing manager

Adwords Offline Conversion

Adobe sends out Forrester Mobile report: NFC over 250M units and won’t catch on yet. Separate use cases for phones and tablets. Mobile governance, large players taking mobile back from Agencies and Vendors.

In spite of being a lot cooler Yahoo still not selling ads

Cross channel attribution – All hail Avinash

Facebook says they own it all (no such thing as privacy)

Amazon Fighting Taxes in NY (100k employees and nearly in every state)

@ellenkbutler asks: Have you discussed how to organize personal contacts & biz connections? LinkedIn, Gmail Address Books, other software?

Boston Tech Jam – Oct. 3 in the Innovation District, Blogger Social returns after 5 years.

Buy B2B Marketing Confessions Today!

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.