Erik Deckers on The Owned Media Doctrine

In this Marketing Over Coffee:

In this episode author Erik Deckers talks about his book The Owned Media Doctrine!

Direct Link to File

What’s meant by Owned, Paid, Earned

Optimizing Emai for Mobile, Social for Mobile

Budgeting and Staffing

Frameworks vs Campaigns

Risk and the Social Media threat matrix

Executing on the Newsroom Approach

Understanding Audience burn

Boatload of Metrics

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.