Karl Wirth of Evergage Talks Customized Content

In this Marketing Over Coffee:

Special Interview with Karl Wirth of Evergage!

Brought to you by our sponsor:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200

Direct Link to File

What is Evergage and custom content all about?

The Persona Intent Targeting System

Web Customization for B2B versus B2C

How does customization integrate with marketing automation?

Why A/B Testing is the antithesis of customization

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.