Upgrading from Reports to Diagnostics

In this Marketing Over Coffee:

A special conversation with Frank Donny, Founder and CEO of Marseli

Direct Link to File

Thanks to our sponsors:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners – can get their free white paper “57 Tips to Grow Your Email List” available at whatcounts.com/coffee

Marseli: The Elevator Pitch

How much data do you need to have to get actionable information (number of sales guys? numbers of leads? number of deals? lentgh of time?)

What are the challenges to predicting pipeline quality?

How do you use sales analytics to help improve lead scoring models?

Marketing ROI is top of mind of every marketing leader, what sales process information should marketing leaders have at their fingertips that will help them improve ROI?

With access to this level of intelligence, how should marketing leaders change how they manage their overall business?

Predicting deal flow not only average across the board but down to the individual rep.

Dealing wtith the side effects of “Sales Steriods”

Customers like Serva, Yark Data

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.