In this Marketing Over Coffee:
Learn about Leading Innovation, the new book from Christopher S. Penn
Brought to you by our sponsor: Infer!
Origin story – The Admin’s Admin
The Plus Path
The Strategy Equasion
BCG Strategy Palette – Your Strategy Needs a Strategy (Book)
This offer is only for MoC listeners – if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment – they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
LEAD Innovation Framework
Guts as part of the innovation process
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.