Leading Innovation by Christopher Penn

In this Marketing Over Coffee:
Learn about Leading Innovation, the new book from Christopher S. Penn

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Brought to you by our sponsor: Infer!

Origin story – The Admin’s Admin

The Plus Path

The Strategy Equasion

BCG Strategy Palette – Your Strategy Needs a Strategy (Book)

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LEAD Innovation Framework

Guts as part of the innovation process

Leading Innovation Now Available!

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.