Podcasting and The Serial Multiplier

In this Marketing Over Coffee:
Catching up with Tom Webster on the state of Podcasting!

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VP strategy and marketing at Edison Research, publisher of The Infinite Dial

The results of the $4,000 headphone tests

The State of Podcasting

The problem of podcast discovery, and the power of social

Brand advertising vs. direct response

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What’s the upper limit of the podcast market?

The Serial Multiplier

Learn more about Tom at: BrandSavant, The Marketing Companion and he’s the Producer of the Award Winning Friday Five

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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