Kipp Bodnar – Marketing Marketing Tools to Marketers

In this Marketing Over Coffee:
A Special Interview with Hubspot CMO Kipp Bodnar

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Brought to you by our sponsors: Infer and TopTal

Kipp Bodnar is the CMO of Hubspot, the company best known for making Inbound a household word for anyone involved with marketing. His book “The B2B Social Media Book” was published by Wiley and written with co-author, and past guest Jeffrey Cohen.

Hubspot celebrating it’s 10th anniversary

Inbound 2016 including keynote Alec Baldwin

Excel as CRM

The unified Marketing and CRM database

What’s it like being the CMO at a company known primarly for it’s Marketing Technology? The Meta Job

Infer has done it again. First it was hassle free by demonstrating the system – showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing – Infer just says “Let’s get you started in just 3 steps:”

  1. Sign Up
  2. Sync your Salesforce Data
  3. Start building actionable profiles

Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc

Machine Learning – Growthbot now on Product Hunt

The Facebook Messenger Advantage

Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall

Virtual Reality – is it too immersive?

The state of Account Based Marketing

Big data and IoT

What’s the state of Global?

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.