Elizabeth Barrutia of BARU

In this Marketing Over Coffee:
Learn more about an Executive and Agency that works in multi-cultural marketing in both the entertainment and food and beverage verticals, among others.

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Brought to you by our sponsors: Criteo and StackAdapt

BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising.  

So where did this all begin?

When do clients realize they need to get multi-cultural?

Are most campaigns reworking of existing campaigns or original material?

What’s the state of multi-cultural for the entertainment industry?

This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.

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Adapting both language and the appearance of the principals in the campaign are the simple first steps, what else goes into making something culturally relevant?

Counseling on effective ad placement

How does gender fit into this?

What channels do you cover?

StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.

Why ATTUNE Consulting was built

What’s on the radar for the next year?

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