In this Marketing Over Coffee:
In this episode we talk Revenue Stacks, ABM, BANT and more!
Brought to you by our sponsors: ActiveCampaign and Prezi
Trish – President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook
Greg – President of CloudKettle
Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo
BANT Showdown
Using data enrichment to improve the odds
“Dude, you’re BANTing me.”
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Times where BANT does work
Competing against Excel
Should the SDR team answer to Sales or Marketing?
Account Based Marketing versus Account Based Revenue
The Ultimate ABM Bandwagon
Inbound vs. Outbound
John loves Prezi, and he’s telling you it’s time for you to let your PowerPoint pain go.
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The Four Horsemen of Revenue
Conversational Intelligence – Chorus.ai, Execvision and Gong.io
BigQuery and Red Shift for Big Data Analysis
Trish’s book is The Sales Development Playbook
Also previously on MoC check out: Lightning Sales Ops
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