Special Interview with Simon Sinek, author of “Start with Why”
In this Marketing Over Coffee:
A special conversation with Simon Sinek. We talk about his book: Start with Why
Show length 27:13
Blue Sky Factory – check out the new eMail eBook
and
TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
00:30 The book is more about leadership than business
02:19 Having PR lead with a YouTube Video
03:18 Using the “Why” to drive your copywriting home
04:38 How it works for Apple vs. Dell
06:58 The Golden Circle
08:40 Why people go with their gut
10:00 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration
12:05 Why most innovation is really just manipulation
13:28 The Discipline of How, Consistency of What, and why you can’t get more authentic
15:15 The Celery Test – Choosing the tactics that will allow you to scale
18:12 The danger of The Split
20:20 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation
23:10 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Only You Can Prevent Spam
In this Marketing Over Coffee learn :
About Self Help, PPC, and Buddy Press! All this and more…
Show length 24:47
Brought to you by our sponsors
Blue Sky Factory – check out the new eMail eBook
and
TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
01:10 Gary asks about automating the self help via community. Tools like GetSatisfaction, UserVoice or Kampyle?
04:36 Cynthia asks about unsubscribe surveys, how to get good info and why people opt out.
07:50 Bidding strategies for PPC, Bid high? Start low?
10:54 Clay asks for career guidance in eMarketing. What should I focus on? The analytics and tracking side? Internet marketing strategy in general? Mobile?
13:45 Teaser for upcoming interview with Simon Sinek
18:05 Shankman throws down, I’m calling Brogan out
18:43 RoninMarketeer freed after 10 days held hostage
19:26 Buddy Press breaking our template
22:04 No Question of the Week this week – Our listeners suck, with the exception of John T. and Karl K.. Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.
22:45 Upcoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh, Optimization Summit in Dallas and other Blue Sky Factory Events.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
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Currently testing BuddyPress, please excuse the mess
We got wind that BuddyPress was now available for all Wordpress installs, so we’re testing it out here. Please excuse if the Marketing Over Coffee blog looks badly broken for a couple of days while we kick the tires. The RSS feeds and iTunes feeds should remain just fine.
Please feel free to test out the features yourself!
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The Hottest Men in Social Media
In this Marketing Over Coffee learn :
About Our Free Email eBook, Twitter Power Video and a Ton of Other Stuff! All this and more…
Show length 21:33
Brought to you by our sponsors
Blue Sky Factory – check out the new eMail eBook
and
TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
01:20 Using Project Gutenberg for SEO, and the Public Domain
04:57 Josh asks: Do you guys recommend any suppliers for populating local search pages? Yes, up to 60k uploads on Google Local
05:32 DoubleClick Small Business Version
06:31 We are the Hottest Men in Social Media and you should vote for us
08:18 RoninMarketeer down for 4 days – Update: my backups were not destroyed. Use an Accident Hash promotion code at GoDaddy.com
11:11 Open Site Explorer – Fix your incoming links to the best ability that you can
13:07 The eMail ebook is live!
14:28 Chris’ Twitter Power Video
17:31 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh, Optimization Summit in Dallas and other Blue Sky Factory Events.
18:00 No Question of the Week this week – Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
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Sign up for the Marketing Over Coffee newsletter!
Live from Snowmaggedon!
In this Marketing Over Coffee learn :
About More Google Buzz, Pay Per Click and Spinners! All this and more…
Show length 20:38
Brought to you by our sponsors Blue Sky Factory and
TollFreeFreedom.com offers a toll free virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
01:05 Google Buzz week 2, some privacy changes
02:32 Lisa asks about measuring podcasts
04:21 Everett asks about Pay Per Click keyword choices for a mergers and acquisition consultant that targets the staffing industry.
07:00 Ed asks about using spinners to create backlinks.
09:58 Michael asks about what can you do within the law with an email list you’ve obtained. We are not lawyers but you could look to the FTC. Some additional advice on testing the list and other options – Facebook local ad, Adwords ads, co-promotion with other local businesses, and Groupon
17:24 Preparing yourself for Facebook’s Project Titan.
18:50 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom
19:05 Question of the Week: Tell us your disaster stories of bad email lists
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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