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Show length 19:02

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01:00 Google Instant is here, will it affect your PPC Quality scores?

04:37 LDA – Latent Directorate Algorithm – More on SEOmoz, the death of cross posting content?

08:30 Greg D. Asks: what is the best way to engage a customer over long purchase to result cycles? There is a 3-6 month gap between our cmpny sell, sell receive and success/failure result. How to you stay engaged with them without coming off as markety?

10:40 Inbound links – John T. sends in the infographic backlash infographic and we are sent The social media 40 over 40 list

11:24 Chicago Mike asks about Disqus vs. hosting your own comments.He also sends in http://wthashtag.com and his own http://wthashtag.com/E73mode

12:10 Kip says our website sucks. Jennifer S. asks about starter email if you can’t afford BSF.

14:01 Marketing Over Coffee LinkedIn Group is hot! Everything from Ethics to XML, check out the Job board too

15:06 Upcoming Events – Inbound Marketing Summit Pass Winners! Meghan Enlow, Deb Barnett, Rob Wolf, Justin Whittaker, David Gregory Wells. BlogWorld and New Media Expo Discounted Rates

17:25 Question of the Week – What’s your take on Google Instant? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

About tracking Twitter traffic, Google Sitemaps, and Gmail Priority Inbox! All this and more…

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Show length 22:09

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main
menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:50 Questions from the Marketing Over Coffee LinkedIn Group! Everything from Ethics to XML, check out the Job board too.

01:54 How to track inbound links from Twitter

03:33 Should you use a Gmail account when setting up a client with a social media account?

08:25 Everett looking for feedback on XML for a Google Sitemap

09:56 Rewind – What are Google Sitemaps anyway?

11:20 Gmail Priority Inbox debut, and Multiple Inboxes in Gmail Labs

15:36 Apple event prognostication -we are right on iPods and Apple TV

18:25 Game Mechanics Playdeck

20:48 Upcoming Events – SxSW still panel pimping, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

20:57 Question of the Week – Any Game Mechanics that work for you (see TED talk)? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition BeantownVersion)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

About Yet again Twitter, why you have no Klout, Magazine format for Blogs! All this and more…

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Show length 20:06

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus emailand text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:22 The Twitpocalypse is August 31

03:50 Klout Scores, Twitter Grader, and other arbitrary measures of how little you are worth.

07:22 Google mentions adding small amounts of copy to modify content to keep it unique

08:56 How often should you submit your XML file to the Google

10:17 Tom asks about Magazine format for Blogs. Never consider MarketingOverCoffee.com a best practice. Doug says white on brown sucks. Check out Risk and Reward TV.

14:03 Marketing Over Coffee LinkedIn Group is hot! (Unsurprisingly) no feedback on Affiliates.

15:37 Upcoming Events – SxSW panel pimping, SES San Francisco wrap up. Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

18:06 Question of the Week – Are you using any social media scoring systems? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

About 10-2-5, Affiliates, Gray Hat Conference, and Fat Smokers! All this and more…

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Show length 23:47

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice –  Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

02:02 Chris’ Productivity Video: GTD, Inbox Zero, and 10/2/5

04:59 Chris from CustomPlanet asks about informing Google about outdated and high volumes of new pages

06:54 Alan asks about going back and refreshing old blog content

09:19 The Marketing Over Coffee LinkedIn Group asks about Affiliate Program, PostAffiliate Pro is good if you want to self manage. What’s the one SEO book you would take to a desert island with internet access? SEOmoz pdf is the winner.

12:40 Keep your eyes open for The Marketing Over Coffee Gray Hat Seminar

15:01 Interactive movie and storytelling

15:29 David Maister’s Strategy and the Fat Smoker, Greg Verdino’s book now available

17:17 Facebook tagging hack

18:29 Event wrapup, using Google Moderator

22:00 Question of the Week – What are you using for affiliate and referral programs? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

Upcoming Events -Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for automatic download of this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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