Marketing Over Coffee » Blogging

Nominations Now Open for the 25th Annual MOC Awards!

John Wall — Thu, 02 Dec 2010 02:18:46 +0000

In this Marketing Over Coffee learn :

About Black Friday, link building and the Marketing Over Coffee Awards! All this and more…

Show length 25:26

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and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:43 Black Friday looking good, spending up. CyberMonday doesn’t really exist (and is still to come), what do the numbers really say?

04:46 iTunes connect shut down from Dec. 23 to 29 – if you make a price changes your app will be unavailable for purchase

05:16 Annie sends a link on how to build Google Analytics URLs, and still lots of action in the LinkedIn Group – trailing slashes and link building.

10:46 Academic research – why $246,457 is less than $246,000 – houses sell for more with precise pricing (unless the buyer is smart)

12:28 Using OpenX as an ad management system, and ClickBank for selling eBooks

15:22 Contributing editor John Blue points out a Fast Company Article on The Future of Advertising

15:44 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins!

19:26 How to autofollow while Tweep.ml is down

21:12 Analysis of how Klout scores fall on a scattergram

23:24 The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

24:08 Question of the Week – Why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Rebirth of the Podcasting

John Wall — Thu, 23 Sep 2010 02:44:17 +0000

In this Marketing Over Coffee learn :

Why Google Instant Just Won’t Quit, Twitter Virus, and the latest Marketing Books! All this and more…

Direct Link to File

Show length 22:58

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

00:54 Google Doc Editing on the iPad, Sports Illustrated only in Landscape mode until it can be “priced reasonably”, Chris likes the Good Reader

03:13 Google Instant not killing the long tail, Chris posits that instant is all about mobile.

05:11 Marco asks about how to handle domain.com/forums/index.php versus domain.com/forums/

06:49 Book pile: Brian Halligan and David Meerman Scott’s Marketing Secrets of the Grateful Dead, Cashvertizing, Dan Kennedy making money online, Greg Verdino’s MicroMarketing

09:56 Marketing Over Coffee LinkedIn Group is brewing with activity – The Lone Star Campaign is good stuff

11:40 Worst pitch of the week – tied between “sponsor a blogger” and “overbearing book PR person”

15:04 Distility has a good free eBook on branding , Twitter Virus

15:15 Upcoming Events – Podcamp Boston this Weekend! Is this the rebirth of podcasting? Inbound Marketing Summit – Promo CP100, BlogWorld and New Media Expo Discounted Rates

18:03 The Chaos Scenario – Old media is almost dead and New media is not alive. But no Bubble 2?

20:50 Question of the Week – Are you looking at podcasting as a tactic? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

An easy top 10 list for year end blogging

Christopher Penn — Tue, 29 Dec 2009 01:25:55 +0000

Looking for some easy juice and content for your year-end blogging? Make a top 10 list of the best posts for the year as found in your Google Analytics traffic stats. (you are using Google Analytics, yes?) Here’s how.

Start a new blog post, obviously.

Go into Analytics. Choose Content > Top Content.

Select your date range to be the entire year. (it’s the little grey arrow on the far right)

Hit Apply. You’ll get a nice list of your top pages. Bonus – if you use a Year/Month/Day format in your URLs and post titles, you can filter just posts for the year.

See each of those little arrowed boxes next to the numbers on the left? Those are links to your posts. Just construct a bulleted list in your blog post of your top 5/10/whatever posts, right click each box, and paste the URLs to your blog post.

Here’s an example of the top 10 Marketing Over Coffee posts for the year:

This kind of list is incredibly popular, easy to construct, and built on reliable data from your Analytics account. Take it to the bank before the New Year!

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