January 17, 2010 in Blog, Marketing, Newsletter by Christopher Penn
Newsletter #3 is out on the blog, which means that subscribers to the Marketing Over Coffee newsletter should be getting newsletter #4 in their inboxes shortly.
December 28, 2009 in Blog, Blogging, Marketing by Christopher Penn
Looking for some easy juice and content for your year-end blogging? Make a top 10 list of the best posts for the year as found in your Google Analytics traffic stats. (you are using Google Analytics, yes?) Here’s how.
Start a new blog post, obviously.
Go into Analytics. Choose Content > Top Content.
Select your date range to be the entire year. (it’s the little grey arrow on the far right)
Hit Apply. You’ll get a nice list of your top pages. Bonus – if you use a Year/Month/Day format in your URLs and post titles, you can filter just posts for the year.
See each of those little arrowed boxes next to the numbers on the left? Those are links to your posts. Just construct a bulleted list in your blog post of your top 5/10/whatever posts, right click each box, and paste the URLs to your blog post.
Here’s an example of the top 10 Marketing Over Coffee posts for the year:
This kind of list is incredibly popular, easy to construct, and built on reliable data from your Analytics account. Take it to the bank before the New Year!
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December 18, 2009 in Blog, Marketing by Christopher Penn
… not so helpful if you have no Internets… like at the doughnut shop.
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December 16, 2009 in Blog, Marketing, Newsletter by Christopher Penn
As is tradition, we publish the previous edition of the Marketing Over Coffee newsletter on the blog once the newest edition hits the inboxes. This way, there’s incentive for you to subscribe, but no penalty if you missed previous issues… both of them…
Read on after the break for the Autumn 2009 newsletter.
December 12, 2009 in Blog, Charity, Marketing by Christopher Penn
On the twelfth day of Marketing Over Coffee, you set up your non-profit of choice…
A game plan
…written down, of all the stuff you gave them and what they have to do next. All of the sites, services, and accounts need to be maintained and specific tasks given out to the folks who will be inheriting what you’ve done for them. Social networks need to have their presence built, mailing lists need newsletters, web sites and blogs need new content. You’ve done great things for the non-profit in the last 12 days and now it’s up to them to keep the momentum going that you’ve started.
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December 11, 2009 in Blog, Charity, Marketing by Christopher Penn
On the eleventh day of Marketing Over Coffee, you set up for your non-profit of choice…
Accounts on the major social networks
… making sure that each network has an appropriate username reflecting either the name of the non-profit or the clever domain name you set up in Day 2. Of course, you make sure that each profile page has conspicuous links back to the charity’s web site, and you synchronize the non-profit’s mailing list from Day 6 with the social networks to catch existing “friends” of the organization.
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December 10, 2009 in Blog, Charity, Marketing by Christopher Penn
On the tenth day of Marketing Over Coffee, you set up for your non-profit of choice…
Google Optimizer using the 11 letters you wrote on Day 9 on a special landing page, complete with payment buttons
… and served them up on the agency web site to track which of the 11 versions of pitches solicits the most donations online. Google Website Optimizer automatically serves up all the variations you’ve created (use multivariate so you only have to vary copy and not buttons, navigation, or theme/template) and tracks to see what’s working best.
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December 9, 2009 in Blog, Charity, Marketing by Christopher Penn
On the ninth day of Marketing Over Coffee, you created for your non-profit of choice…
A compendium of sales letters pitching what they do using the 11 recipes of sales letter copy
… so that you find the approach that works best for your NPO. Some agencies and missions conform well to one pattern or another, but write out all 11 to see which one fits best. It’ll test you as a marketer and sales copy writer, and it may reveal completely new ways of thinking about the agency and what it does.
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December 8, 2009 in Blog, Charity, Marketing by Christopher Penn
On the eighth day of Marketing Over Coffee, you set up for your non-profit of choice…
an online transaction account from companies like
… working with the various companies to notify them of the 501(c)(3) status for any applicable discounts.
Follow up by helping them put payment widgets on their site and in their newsletter. Go the extra mile and figure out which of all their options has the least surcharges and lowest fees.
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December 7, 2009 in Blog, Charity, Marketing by Christopher Penn
On the seventh day of Marketing Over Coffee, you set up for your non-profit of choice…
A run through these web analysis tools, fixing problems brought up:
Follow as many recommendations as practical to get the NPO site SEO compliant for the most basic of basics.
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