Weekend Edition – Interview with James Connor
Marketing Over Coffee Weekend Edition:
An Interview with Author James Connor
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC097-James-Connor.mp3]
Show length 21:01
Brought to you by our sponsors HubSpot and Blue Sky Factory
We get sent many marketing books, but this one cut through the clutter and I thought it was worthwhile. Here’s a chat with the author of The Perfection of Marketing, author James Connor.
Rather than use our affiliate link, take advantage of the 3 for 1 package offered on The Perfection of Marketing Website.
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Now with More Depression!
In this Marketing Over Coffee learn :
About ROI for Social Media, Twitter, and Click Fraud! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC096.mp3]
Show length 25:02
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:45 Cracking the code to calculate the ROI of Social Media
05:30 Testing and custom Google Analytics Codes – read about them in the ebook
07:08 Social Media snake oil
08:37 Hubspot Dashboard To-Do list: Getting the benefit of the Graders
11:00 Twitter Spam on the rise
12:12 Google Knol vs. Wikipedia, Google Print Ads gone, Click Fraud record high in Q4
14:59 Craig’s List not wasting enough money, setting up your own clickfarm, selling virtual gold
19:38 Superbowl – Doritos Ad – amateurs smoke the agencies?
21:00 Does anyone use Technorati? We need some Technorati Love, LinkedIn, StumbleUpon
22:30 Perfection of Marketing interview coming up as as weekend edition
Upcoming Event Watch: PRSA in NYC
Question of the Week: What are you measuring social media ROI with?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Sign up for the Marketing Over Coffee newsletter!
Happy Thanksgiving and leftovers
As we celebrate Thanksgiving this year, please consider this super-easy leftovers tip: whatever you don’t need, whatever’s extra, please donate to a local food pantry, soup kitchen, or homeless shelter. Even just an extra can of cranberry sauce or can of coffee makes a difference, and it’s so easy to do.
Don’t know where the nearest one is? Use this Google Maps query. Go to maps.google.com and type:
food pantry near your town, your state / zip code
Example:
food pantry near 02169
food pantry near Quincy, MA
You might want to call ahead and ask if they accept actual leftovers; some pantries require food to be unopened for safety.
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The 23rd Annual Marketing Over Coffee Marketing Award Nominations
For the upcoming Marketing Over Coffee awards, we’re pleased to announce the following categories and nominations. Please feel free to add additional nominations in the comments.
Best Marketing Idea of 2008
Most Unusual Marketing Idea of 2008 That Actually Worked
Best Use of New Media in a Steakhouse
Caminito Argentinean Steakhouse
Best Email Marketing Campaign of 2008
Best Mobile Marketing Campaign of 2008
Barack Obama / Joe Biden VP pick and database harvest
Best Marketing Book of 2008
In case you were wondering, the other 22 annual awards have been displaced in the Caverns of Time. They’ll be back someday, we promise.
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Go vote!
We don’t care who you vote for, just that you vote. Go vote today!
And don’t forget once you’ve voted to go get a free cup of coffee at Starbucks.
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