Discussion: What’s your biggest campaign-based traffic driver?
We all know that organic search delivers the best long term traffic results for your business. Search remains the killer app for inbound, permission-based marketing. However, sometimes you need to put the spurs to a campaign, to a product, service, or launch. Assuming all your conversion is excellent across the board, what’s YOUR biggest traffic driver for campaign-based bursts of traffic?
Please discuss in the comments. We’ll review a lot of the discussion with commentary on Wednesday’s show.
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Improving Email Deliverability
In this Marketing Over Coffee learn :
About Feedburner and Yahoo Pipes, Improving Email Deliverability, and Using Toilet Paper as an Economic Indicator! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC093.mp3]
Show length 23:57
Brought to you by our new sponsor HubSpot and Blue Sky Factory
00:32 MOC at Hubspot this Friday! Check out hubspot.tv and the blog post
01:44 Feedburner shifting over to Google Analytics, power moves through Yahoo Pipes
04:45 Pixelated Marketing – Chris does his own virtual conference, and here’s a link to Mitch Joel’s Original Show
07:00 SPF – one of the email verification standards – SPF FAQ, Validator (check to see if your domain has it), and Wizard. More on the other 3 “standards” Sender ID, Domain Keys and Sender Score from ReturnPath.
14:11 DD and TP, and other unorthodox market research
16:44 YouTube on the Wii and PS3, also testing downloads. Use it for Podcast hosting? The first new network, crotch kicks at no extra charge.
20:15 Featured Videos: “Star Wars from Someone Who Has Never Seen It” and “How It Should Have Ended – LOTR, Star Wars
23:00 What are you doing with online video?
Upcoming Event Watch: College Goal Sunday, the Beancast this weekend.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Live from Cambridge
From Hubspot.tv on friday:
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Slides from MarketingProfs Digital Marketing Mixer
Here’s the slides from my MarketingProfs presentation:
Video will be up later!
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Recession marketing: DIY cup of coffee
The folks over at Joffrey’s Coffee sent us Coffee 2.0, their service patch for Coffee 1.0.
In the spirit of blogola, marketing coffee, and the recession, we thought we’d point out how to make a cup of good coffee on the cheap.
You’ll need boiling water and a French press. And coffee.
Step 1. Boil water.
Step 2. While water is boiling, put coffee into carafe. Add a pinch of salt.
Step 3. When water reaches a boil, remove heat and count to 5. Then pour water on coffee.
Step 4. Press plunger so that grinds are just below the water’s surface.
Step 5. After 3 – 5 minutes, pour coffee. You’ll want to pour ALL the coffee; if you let it sit, it’s going to get wicked bitter on you.
Making coffee this way makes a terrific cup, AND it’s a whole lot cheaper than any of the coffee chains. Great coffee, low cost, perfect for a recession.
How did Joffrey’s service patch do? It’s definitely an improvement on 1.0, for those who remember it. 1.0 was too cloying.
2.0 is brighter, with a hint of bitterness to it that’s not bad, but if you love smooth, quiet coffees, this isn’t it. I’d guess this coffee’s origin is somewhere tropical and Caribbean, as opposed to African or Indonesian. I brewed it strong, and it was pretty good. I think it needs a little more heartiness to it – if, in their blend, they threw in a small amount of Sumatra Mandheling to round out the brightness, this coffee would kick some serious beans.
A suggestion to Joffrey’s – please consider putting the components of your grind on your web site. For those of us who are hardcore coffee aficionados, we’d love to know what’s in the bag.
Incidentally, if you’re wondering, always add a tiny pinch of salt to every pot of coffee. The presence of even a minute amount of salt activates an entirely different set of taste buds on your tongue, so you experience the coffee a little more fully.
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