I had a short post musing about YouTube rickrolling for April Fool’s Day on my blog, and got an angry anonymous comment (which was later swept out of the living room) about how everything isn’t a conspiracy, and that it’s just a joke. Joke or no joke, the value of rickroll blogging should be obvious from these two pictures:

and

That blog post was never about rickrolling. It was entirely about meme-jumping, which is linkbait for SEO. Meme-jumping is practically an occupation in SEO nowadays - find or know what’s going to be hot, and have your grappling hooks ready as the meme flies by. The ride is worth it.

As for the commenter? No link juice for you!

Happy April Fool’s Day, rickrollers!

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I’m not sure how this slipped under my radar, but Adobe announced yesterday a program for PDF publishers to include Yahoo’s PPC ads in dynamic PDF advertising.

Think about the implications for content producers. All those white papers, all those articles and documents you write? They can be monetized in a PPC format. eBooks. Newspapers. Magazines. Journals. Zine. Article repositories.

Think about the implications for advertisers. If you can target your ads into relevant publications - like AccuRev including ads in software journal magazines’ PDF versions or the Student Loan Network putting student loan ads in high school newspapers’ digital versions… instant win at a hypertargeted level, because people interact differently with PDFs than they do with web pages.

I wonder if the ads will print out when you print the PDF. That will change things a bit, won’t it, if you need to keep an eye towards making print-quality banners and graphics for PDFs.

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Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh - you have no rights either, Fear the Facebook App, at the intersection of IT and Marketing, not going to the PME, Think Jose, Weatherbug, career limiting photos on Facebook.

Question from Daniel Johnson, Jr.

John at Podcamp Boston 2 next.

Chris is speaking at Bentley, BU, and in DC, then at Podcamp Boston 2,

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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In this week’s Marketing Over Coffee, we discuss the Podshow Suck Less promo and how some folks from New England Podcasting and Twitter would no longer like to hear the ad, now that they know about it. Here’s a recipe for eliminating the Suck Less promo or any pre-roll ad using iTunes on the Mac.

Go to: http://dougscripts.com/itunes/scripts/scripts09.php?page=1#degenre
Get the Batch Trim Start or Stop Time (Seconds) v1.0 script, download, and install. You’ll find this will install the script in the little Script menu in iTunes.

Put all your Podshow Podcasts in a folder. Select them all.

Run the batch script. The Suck Less Promo is 59 seconds long. Put this in the dialog box asking how many seconds, then click the +Start button. Every podcast you’ve selected will now have its start time adjusted to be 59 seconds into the show.

Bear in mind, this will work for any pre-roll ad and will work for audio OR video without damaging the source file itself, so you can skip past advertising you don’t want to see. After all, new media is about having it your way, isn’t it?

If you’d like to do this on Windows… umm… someone else with Windows and iTunes experience will need to chip in below in the comments.

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Just a quick text post to see if iTunes handles some feed changes directly. Since you stopped by, you might be interested in this article about Social Technographics. I found it interesting that things may not be as grave as the commonly referred to 90-9-1 rule.

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