Marketing Over Coffee Marketing Podcast http://www.marketingovercoffee.com This Week in Marketing Wed, 19 Nov 2008 02:12:51 +0000 http://wordpress.org/?v=2.6.3 en Copyright 2007, John Wall and Christopher Pennmarketing,podcasting,blogging,new,media,SEO,SEMBusiness/Management & MarketingBusiness/Business NewsBusinessjohn@themshow.comJohn Wall and Christopher PennJohn Wall and Christopher Pennnomarketing,podcasting,blogging,new,media,SEO,SEMMarketing Over CoffeeMarketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Pennhttp://creativecommons.org/licenses/by-nc-nd/2.5/http://www.marketingovercoffee.comhttp://www.themshow.com/i/moc.jpgMarketing Over Coffee833002http://www.feedburner.com Latest Marketing Over Coffee Stats http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/457881496/ http://www.marketingovercoffee.com/2008/11/18/latest-marketing-over-coffee-stats/#comments Wed, 19 Nov 2008 02:12:51 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/?p=212 As we gear up for our new Q1 advertisers here are some stats: Just under 10,000 downloads per month now, closing in on The M Show! And it’s all about the iTunes: As we gear up for our new Q1 advertisers here are some stats:

Just under 10,000 downloads per month now, closing in on The M Show!

And it’s all about the iTunes:

Podcatchers

Podcatchers

]]> http://www.marketingovercoffee.com/2008/11/18/latest-marketing-over-coffee-stats/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F11%2F18%2Flatest-marketing-over-coffee-stats%2Fhttp://www.marketingovercoffee.com/2008/11/18/latest-marketing-over-coffee-stats/ Water and the Cloud, Email Reigns http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/451310642/ http://www.marketingovercoffee.com/2008/11/12/cloud-computing/#comments Thu, 13 Nov 2008 01:49:13 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/?p=209 In this Marketing Over Coffee learn : About what John did at Dreamforce, getting beyond commodity, and yes, email. All this and more… Show length 23:50 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:36 Check out Greg Cangialosi in last week’s video with Chris 01:24 John’s Dreamforce Wrap-up - Cloud computing, Bush Impersonator (use the [...] In this Marketing Over Coffee learn :

About what John did at Dreamforce, getting beyond commodity, and yes, email. All this and more…

Show length 23:50

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

00:36 Check out Greg Cangialosi in last week’s video with Chris

01:24 John’s Dreamforce Wrap-up - Cloud computing, Bush Impersonator (use the drop down below the video to jump ahead), hosting included with service.

04:10 Building Facebook apps from within Salesforce.com - Job listing recommendations for your profile

06:50 Salesforce.com Philanthropy 1-1-1 program

08:09 John loves our audience, tells one of his worst Marketing disasters, send in your Nominations for the 23rd Annual Marketing Over Coffee Awards

11:11 Chris’ Case Study on Marketing Water - Getting beyond commodity status, Neil Young’s Electric Car

15:20 John Blue forwards: Email Going Nowhere (It’s still #1). Youth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads

17:40 Newsweek Article on Obama’s campaign managing data, Next week Gear Wrap-Up send your faves!

John is done travelling but is going to the Shel Holtz Meetup Thursday - Chip Griffin will be there and my brother Doug (2 of the 3 stooges) while Shel is out for a SNCR event. Chris has 3 presentations at MASFAA conference coming up.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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]]> http://www.marketingovercoffee.com/2008/11/12/cloud-computing/feed/ noIn this Marketing Over Coffee learn : About what John did at Dreamforce, getting beyond commodity, and yes, email. All this and more… Show length 23:50 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:36 Check out Greg CangialosiJohn Wall and Christopher PennIn this Marketing Over Coffee learn : About what John did at Dreamforce, getting beyond commodity, and yes, email. All this and more… Show length 23:50 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:36 Check out Greg Cangialosi in last week’s video with Chris 01:24 John’s Dreamforce Wrap-up - Cloud computing, Bush Impersonator (use the [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F11%2F12%2Fcloud-computing%2Fhttp://www.marketingovercoffee.com/2008/11/12/cloud-computing/http://media.libsyn.com/media/marketingovercoffee/MoC085.mp3 The 23rd Annual Marketing Over Coffee Marketing Award Nominations http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/450038318/ http://www.marketingovercoffee.com/2008/11/11/the-23rd-annual-marketing-over-coffee-marketing-award-nominations/#comments Tue, 11 Nov 2008 22:27:57 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/2008/11/11/the-23rd-annual-marketing-over-coffee-marketing-award-nominations/ For the upcoming Marketing Over Coffee awards, we’re pleased to announce the following categories and nominations. Please feel free to add additional nominations in the comments. Best Marketing Idea of 2008 Most Unusual Marketing Idea of 2008 That Actually Worked Best Use of New Media in a Steakhouse Caminito Argentinean Steakhouse Best Email Marketing Campaign of 2008 Best Mobile Marketing Campaign [...] For the upcoming Marketing Over Coffee awards, we’re pleased to announce the following categories and nominations. Please feel free to add additional nominations in the comments.

Best Marketing Idea of 2008

Most Unusual Marketing Idea of 2008 That Actually Worked

Best Use of New Media in a Steakhouse

Caminito Argentinean Steakhouse

Best Email Marketing Campaign of 2008

Best Mobile Marketing Campaign of 2008

Barack Obama / Joe Biden VP pick and database harvest

Best Marketing Book of 2008

In case you were wondering, the other 22 annual awards have been displaced in the Caverns of Time. They’ll be back someday, we promise.

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]]> http://www.marketingovercoffee.com/2008/11/11/the-23rd-annual-marketing-over-coffee-marketing-award-nominations/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F11%2F11%2Fthe-23rd-annual-marketing-over-coffee-marketing-award-nominations%2Fhttp://www.marketingovercoffee.com/2008/11/11/the-23rd-annual-marketing-over-coffee-marketing-award-nominations/ Email and Social Media Panel http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/444228730/ http://www.marketingovercoffee.com/2008/11/06/email-and-social-media-panel/#comments Thu, 06 Nov 2008 10:14:13 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/2008/11/06/email-and-social-media-panel/ A panel discussion with Greg Cangialosi of Blue Sky Factory, Gary Vaynerchuk of Wine Library TV, and Christopher Penn of the Student Loan Network from the MarketingProfs Digital Marketing Mixer. Download the MP4 video file or watch now: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { [...] A panel discussion with Greg Cangialosi of Blue Sky Factory, Gary Vaynerchuk of Wine Library TV, and Christopher Penn of the Student Loan Network from the MarketingProfs Digital Marketing Mixer.

Download the MP4 video file or watch now:

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]]> http://www.marketingovercoffee.com/2008/11/06/email-and-social-media-panel/feed/ noA panel discussion with Greg Cangialosi of Blue Sky Factory, Gary Vaynerchuk of Wine Library TV, and Christopher Penn of the Student Loan Network from the MarketingProfs Digital Marketing Mixer. Download the MP4 video file or watch now: Get your coffee deJohn Wall and Christopher PennA panel discussion with Greg Cangialosi of Blue Sky Factory, Gary Vaynerchuk of Wine Library TV, and Christopher Penn of the Student Loan Network from the MarketingProfs Digital Marketing Mixer. Download the MP4 video file or watch now: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F11%2F06%2Femail-and-social-media-panel%2Fhttp://www.marketingovercoffee.com/2008/11/06/email-and-social-media-panel/http://blip.tv/file/get/FinancialAidPodcas-EmailAndSocialMedia241.mp4 Go vote! http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/441996313/ http://www.marketingovercoffee.com/2008/11/04/go-vote/#comments Tue, 04 Nov 2008 11:13:53 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/2008/11/04/go-vote/ We don’t care who you vote for, just that you vote. Go vote today! And don’t forget once you’ve voted to go get a free cup of coffee at Starbucks. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = [...] We don’t care who you vote for, just that you vote. Go vote today!

And don’t forget once you’ve voted to go get a free cup of coffee at Starbucks.

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]]> http://www.marketingovercoffee.com/2008/11/04/go-vote/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F11%2F04%2Fgo-vote%2Fhttp://www.marketingovercoffee.com/2008/11/04/go-vote/ The 23rd Annual Marketing Over Coffee Marketing Awards http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/436486997/ http://www.marketingovercoffee.com/2008/10/29/the-23rd-annual-marketing-over-coffee-marketing-awards/#comments Thu, 30 Oct 2008 02:55:42 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/?p=200 In this Marketing Over Coffee learn : About the Latest Shows, Social Media, and Soda Stunts. All this and more… Show length 24:21 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:52 Conference Wrap Up, Twitter is really Ham Radio, Prison Management Software (PMS) 04:40 Things to keep in mind if you are on [...] In this Marketing Over Coffee learn :
About the Latest Shows, Social Media, and Soda Stunts. All this and more…

Show length 24:21

Listen now:

Brought to you by Blue Sky Factory and MarketingProfs

00:52 Conference Wrap Up, Twitter is really Ham Radio, Prison Management Software (PMS)

04:40 Things to keep in mind if you are on a panel at an event

05:49 The Four Building Blocks of Social Media

10:20 Obama Ad Spend - Infomercial

11:40 Dr. Pepper GnR Event. Iis it a good idea to limit your distribution channel, do you have to have a digital release?

18:19 Chris’ rant on inconsiderate travellers who hold up their fellow road warriors makes the WSJ

21:20 John will be at Dreamforce (but no Journey?). Come grab a drink with me: Tues. Nov.4 6:30 pm – 8:30 pm Restaurant Azie,
826 Folsom Street - about a block from Moscone Center

22:30 The 23rd Annual Marketing Over Coffee Awards - send in categories and nominees via comments

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Direct Link to File

Get your coffee delivered!

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Sign up for the Marketing Over Coffee newsletter!

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]]> http://www.marketingovercoffee.com/2008/10/29/the-23rd-annual-marketing-over-coffee-marketing-awards/feed/ noIn this Marketing Over Coffee learn : About the Latest Shows, Social Media, and Soda Stunts. All this and more… Show length 24:21 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:52 Conference Wrap Up, Twitter is really Ham RadioJohn Wall and Christopher PennIn this Marketing Over Coffee learn : About the Latest Shows, Social Media, and Soda Stunts. All this and more… Show length 24:21 Listen now: Brought to you by Blue Sky Factory and MarketingProfs 00:52 Conference Wrap Up, Twitter is really Ham Radio, Prison Management Software (PMS) 04:40 Things to keep in mind if you are on [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F10%2F29%2Fthe-23rd-annual-marketing-over-coffee-marketing-awards%2Fhttp://www.marketingovercoffee.com/2008/10/29/the-23rd-annual-marketing-over-coffee-marketing-awards/http://media.libsyn.com/media/marketingovercoffee/MoC084.mp3 Seth Godin on Tribes http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/429587652/ http://www.marketingovercoffee.com/2008/10/23/seth-godin-on-tribes/#comments Thu, 23 Oct 2008 12:27:17 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/?p=195 In this Marketing Over Coffee : This week we are both on the road, I was at a session on 10/22/08 with Seth Godin covering material from his new book Tribes. He encouraged us to video and take away whatever we could, so here’s the audio for you. More on my trip down there and [...] In this Marketing Over Coffee :

This week we are both on the road, I was at a session on 10/22/08 with Seth Godin covering material from his new book Tribes. He encouraged us to video and take away whatever we could, so here’s the audio for you. More on my trip down there and photos from the event at Ronin Marketeer. We’ll see you next week!

Show length 1:19:42

Listen now:

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Direct Link to File

Get your coffee delivered!

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Sign up for the Marketing Over Coffee newsletter!

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]]> http://www.marketingovercoffee.com/2008/10/23/seth-godin-on-tribes/feed/ noIn this Marketing Over Coffee : This week we are both on the road, I was at a session on 10/22/08 with Seth Godin covering material from his new book Tribes. He encouraged us to video and take away whatever we could, so here’s the audio for you. MorJohn Wall and Christopher PennIn this Marketing Over Coffee : This week we are both on the road, I was at a session on 10/22/08 with Seth Godin covering material from his new book Tribes. He encouraged us to video and take away whatever we could, so here’s the audio for you. More on my trip down there and [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F10%2F23%2Fseth-godin-on-tribes%2Fhttp://www.marketingovercoffee.com/2008/10/23/seth-godin-on-tribes/http://media.libsyn.com/media/marketingovercoffee/MoC083-Seth-Godin.mp3 Building Blocks of Social Media : Social Media Prerequisites http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/429544140/ http://www.marketingovercoffee.com/2008/10/23/building-blocks-of-social-media-social-media-prerequisites/#comments Thu, 23 Oct 2008 11:17:22 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/2008/10/23/building-blocks-of-social-media-social-media-prerequisites/ Here’s the presentation and video from the MarketingProfs Digital Marketing Mixer. Be warned this is a massive video! You might be better off just watching it on the web site… Social Media Presentation Slides View SlideShare presentation or Upload your own. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() [...] Here’s the presentation and video from the MarketingProfs Digital Marketing Mixer. Be warned this is a massive video! You might be better off just watching it on the web site…

Social Media Presentation Slides
View SlideShare presentation or Upload your own.

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]]> http://www.marketingovercoffee.com/2008/10/23/building-blocks-of-social-media-social-media-prerequisites/feed/ noHere’s the presentation and video from the MarketingProfs Digital Marketing Mixer. Be warned this is a massive video! You might be better off just watching it on the web site… Social Media Presentation Slides View SlideShare presentation or UpJohn Wall and Christopher PennHere’s the presentation and video from the MarketingProfs Digital Marketing Mixer. Be warned this is a massive video! You might be better off just watching it on the web site… Social Media Presentation Slides View SlideShare presentation or Upload your own. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F10%2F23%2Fbuilding-blocks-of-social-media-social-media-prerequisites%2Fhttp://www.marketingovercoffee.com/2008/10/23/building-blocks-of-social-media-social-media-prerequisites/http://blip.tv/file/get/FinancialAidPodcas-DMM505.mp4 Slides from MarketingProfs Digital Marketing Mixer http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/428842905/ http://www.marketingovercoffee.com/2008/10/22/slides-from-marketingprofs-digital-marketing-mixer/#comments Wed, 22 Oct 2008 18:51:21 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/2008/10/22/slides-from-marketingprofs-digital-marketing-mixer/ Here’s the slides from my MarketingProfs presentation: Dmm Slides View SlideShare presentation or Upload your own. Video will be up later! Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; [...] Here’s the slides from my MarketingProfs presentation:

Dmm Slides
View SlideShare presentation or Upload your own.

Video will be up later!

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]]> http://www.marketingovercoffee.com/2008/10/22/slides-from-marketingprofs-digital-marketing-mixer/feed/ noHere’s the slides from my MarketingProfs presentation: Dmm Slides View SlideShare presentation or Upload your own. Video will be up later! Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValidJohn Wall and Christopher PennHere’s the slides from my MarketingProfs presentation: Dmm Slides View SlideShare presentation or Upload your own. Video will be up later! Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F10%2F22%2Fslides-from-marketingprofs-digital-marketing-mixer%2Fhttp://www.marketingovercoffee.com/2008/10/22/slides-from-marketingprofs-digital-marketing-mixer/http://static.slideshare.net/swf/ssplayer2.swf?doc=dmmslides-1224699721683147-8&stripped_title=dmm-slides-presentation Repost from Last Week http://feeds.feedburner.com/~r/MarketingOverCoffee/~3/426990775/ http://www.marketingovercoffee.com/2008/10/20/repost-from-last-week/#comments Tue, 21 Oct 2008 01:45:40 +0000 john@themshow.com (John Wall and Christopher Penn)
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http://www.marketingovercoffee.com/?p=191 For some reason the wordpress plugin thought that it should syndicate the PDF of the Pantone color chart rather than the mp3 file that was last week’s show. For everyone who missed it… here it is. There will be no official show this week, both of us are travelling, but if things go well I may [...] For some reason the wordpress plugin thought that it should syndicate the PDF of the Pantone color chart rather than the mp3 file that was last week’s show. For everyone who missed it… here it is.

There will be no official show this week, both of us are travelling, but if things go well I may have some Seth Godin content, and Chris has MarketingProfs content this week.

See you next week!

Show length 26:08

Listen now:

Direct Link to File

]]> http://www.marketingovercoffee.com/2008/10/20/repost-from-last-week/feed/ noFor some reason the wordpress plugin thought that it should syndicate the PDF of the Pantone color chart rather than the mp3 file that was last week’s show. For everyone who missed it… here it is. There will be no official show this week, bothJohn Wall and Christopher PennFor some reason the wordpress plugin thought that it should syndicate the PDF of the Pantone color chart rather than the mp3 file that was last week’s show. For everyone who missed it… here it is. There will be no official show this week, both of us are travelling, but if things go well I may [...]marketing,podcasting,blogging,new,media,SEO,SEMhttp://api.feedburner.com/awareness/1.0/GetItemData?uri=MarketingOverCoffee&itemurl=http%3A%2F%2Fwww.marketingovercoffee.com%2F2008%2F10%2F20%2Frepost-from-last-week%2Fhttp://www.marketingovercoffee.com/2008/10/20/repost-from-last-week/http://media.libsyn.com/media/marketingovercoffee/MoC082.mp3 Copyright 2007, John Wall and Christopher PennJohn Wall and Christopher PennnonadultMarketing Over Coffeehttp://api.feedburner.com/awareness/1.0/GetFeedData?uri=MarketingOverCoffee