Posted by Christopher Penn on 29 Apr 2009 | Tagged as: Podcast, Video
Marketing Over Coffee was live from the PRSA Digital Impact Conference.
Here’s the recording of the session:
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Posted by John Wall on 22 Apr 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Foodservice, Google Local, and B2B Blogging! All this and more…
Show length 22:21
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice
02:40 Google local search, optimizing local, Craig’s List Killer
06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book
09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging
13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen.
15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study:
16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday.
21:07 Question of the Week: What are you doing in local website optimization?
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 15 Apr 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About The Webbys, Billboards, and Optimizing Forms! All this and more…
Show length 25:59
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:30 We didn’t win a Webby, but Hubspot did.
01:10 The death of independant podcasting
02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy.
08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr
12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs”
12:46 Using Google’s Website Optimizer for conversions, leading with a bold question.
16:06 Audio comment from Nick Calder
18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker
21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.
22:23 Boston as social media hub of the web? Luminaries vs. Business People
24:51 Question of the Week: What are you doing in website optimization?
Check us out on LinkedIn: John and Chris My New Linked In URL
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 08 Apr 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Innovation, SXSW and SEO! All this and more…
Show length 31:32
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:33 We’ll have more on the HubSpot blog post optimizer
01:04 John Blue on the swipe file (aka morgue)
We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet.
04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED
06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver
14:40 Jim Neville on online survey tools - WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info.
15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant.
17:22 Mike McAllen asks about Google Keyword tools - Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips - Use a 5 most recent plugin for your blog, have hooks to the new content.
22:09 Adam asks about the Gmail Seed technique - Chris enlightens John on inbound message processing with Gmail.
24:40 Amazon dumps search arbitrage
26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa - www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions.
27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.
30:35 Question of the Week: What keyword tools do you use for your keyword searches?
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 25 Mar 2009 | Tagged as: Blogroll
In this Marketing Over Coffee learn :
About QR (Quick Response), Email Seeds, and Twitter for CRM! All this and more…
Show length 24:50
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:27 QR and Augmented Reality
04:35 Theresa ask for more on Email seeds - like yourname+sourcecode@gmail.com
06:08 mashKULTURE.net (that has funky gear) asks about using Stumbleupon to generate hits, Chris goes instead for twitter and his own incentive program.
09:13 Greg and Chris both asking for career advice
12:58 The portable MBA series, and the swipe file
16:10 Will emails, we are huge in Melbourne, Salesforce Twitter CRM Tool, similar to Radian 6? Celebrity Twitter! We rate Hammer as Legit.
21:28 John hasn’t checked out the videos for IE8, because he was trying to kill malware.
22:11
Congratulations to Mike McAllen for his award winning client!
22:20 Past Question of the week - Survey tools: Reagan says http://www.questionpro.com, Tom says: http://checkbox.com and flypaper.com
Question of the Week - What are you using for your swipe file?
Upcoming Event Watch: PRSA in NYC, Tim Street from SXSW next week, Podcasters Across Borders, MarketingProfs in June
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 18 Mar 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About the fall of email, Facebook, and Google Profiling! All this and more…
Show length 25:19
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:34 Social Networking Pulls ahead of email - maybe.
02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation
04:29 TweetDeck adds Facebook and a bunch of new stuff
07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle
09:15 More on Webinars, tips and the circle of content
15:50 A new way to do seeds - track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts!
18:10 Don’t mess with our Dora controversy - change is not appreciated, margins in the toy and soft drink industries
20:33 Google Profiling - got it from AdSense and EFF.org, more analysis of reader behavior, Question of the week: We’ll ask again about survey tools.
22:26 Paul Dunay - the 3 tiers of metrics that I track , and how I beat up on Yahoo Pipes. Chris prescribes: SimplePie, Magpie
Upcoming Event Watch: PRSA in NYC, Tim Street coming soon from SXSW, Podcasters Across Borders, MarketingProfs in June, Podcamp Boston date?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 11 Mar 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About the Kindle, the Economy, SEO and Webinars! All this and more…
Show length 25:25
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:48 John Blue - Talks about the end of the magazine industry, the Innovator’s Dilemma, Ohio Highway Patrol on Twitter
03:20 A Pipe for the Economist, using the Kindle as a web browser, Outliers
05:37 Social Media Jungle Boston was big on Twitter, and Twitter is killing blogs. Twitter Search Firefox plugin (not MOC tested or endorsed, use at your own risk)
08:38 WebInno big and MIT Entrerpeneur action increasing - the economy thawing or unemployment getting worse? Economy not looking good yet.
12:00 Question of the week: What survey tools do you use? I use Surveymonkey, Chris likes GoogleDocs and Zoomerang, anything else we should try?
13:19 Michael asks:
We know that blog engines - Word Press et al are really optimized for search. Did the search engines decide blogs were cool and modified search to give them more juice OR did the blog engines modify their structure to be more SEO? Chris points to Google Blog Search.
BTW, can you guys help push www.pledgetoendhunger.com? Yes we can.
17:14 Matt Cutts with a YouTube timecode tip:
http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s Notice the “#t=31m08s” on the end of the url?
17:58 Kyle replies to last week’s question of the week:
The most important stat that I track, as of now, is my sources of traffic. This comes from the fact that my blog is still fairly small, and I want to be able to learn where my traffic comes from in order to make the most effective social media strategy.
19:18 Doug answered the public PR firms question: There are, IPG for example, however they all seem to be marketing firms that do PR, not only. One of the difficulties in PR firms going public is the uncertainty of the cash flow and the generally smallish size.
21:00 Webinars surge in the down economy
Upcoming Event Watch: PRSA in NYC, Tim Street reporting from SXSW, Podcasters Across Borders
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 08 Mar 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About PR and the PRSA Digital Impact Conference! All this and more…
Show length 27:42
00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR
02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom
03:06 Skills PR pros need in the new economy
04:30 PR needs to transition to participating, and will get more complex as online communities fragment
07:30 The economic model behind bad pitches,
10:00 Leveraging technology to extend reach for Toyota
14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF]
16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom?
21:20 Lee Odden, Steve Rubel, Brian Solis. Where do you start as a PR pro?
25:36 Feel free to send us your questions for the live session!
ALSO! Check out Eric’s more detailed shownotes on the cross posting: On the Record…Online Podcast
Click for more information on the PRSA Digital Impact Conference.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 04 Mar 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Duplicate Content, Google Analytics, PDFs for Kindle! All this and more…
Show length 25:02
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:36 Blue Sky Release Party - Publicaster 7! New features, throttling email, Taguchi testing
03:13 More on Compendium, Don S. provided a great link.Aaron Wall (no known relation) on Google’s emphasis on branding, and a record month for MOC!
05:41 Feedburner Changeover
06:50 Mike McAllen asks about Google analytics - Get this book: Web Analytics: An Hour a Day. AdWords concepts Lost IS (Rank) and Lost IS (Budget). Geotargeting
15:07 Keith Burtis is trying to figure out the best way to move information out of social networks so that it can be usable - ChatCatcher, Google Docs,Twitter Search to RSS to Yahoo Pipes (including John’s PSP Pipe).
18:00 Plug for the eBook and buying tracks through YouTube on iTunes or Amazon, both of us get Kindles, PDFs on the Kindle, PRSA cast in this weekend
Upcoming Event Watch: PRSA in NYC, Blogger Social Cancelled, Tim Street reporting from SXSW, Jeff Pulver’s Social Media Jungle
Question of the Week: What’s the most important web analytics stat that you track?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Posted by John Wall on 25 Feb 2009 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Corporate Blogs, Inbound and Outbound Marketing, Feed Monitoring! All this and more…
Show length 22:57
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:29 John Blue - Will search engines discount corporate blogs? What’s Compendium got? Check out Chris Baggott’s book: Email by the Numbers
04:16 Answers on Twitter Tools: Kyle is big on Tweetdeck (so say we all), TweetGrid does it without Air
05:38 Mike Volpe writes in on Twitter Grader. Hangs out with MC Hammer, and has some Twitter data.
07:00 Dance showdown - Hammer vs. Vanilla Ice vs. Rick Astley
07:40 Chris on the hype of Inbound Marketing, can you really give up Outbound? Inbound is the most profitable
11:15 Why a PR firm should track their client’s stocks
14:24 William asks for a plug for his video on the Victorian Bushfires http://tinyurl.com/dg4das and the Facebook Group http://tinyurl.com/d573ss Chris suggests switching to some Podsafe music
15:25 Good technique for hosting podcasts on YouTube used by Jennifer Jones (turn on Google Insight for YouTube). Try animoto.com for slideshows.
18:26 Nicole asks about creating an RSS feed of a Twitter keyword search and then tracking it in Google Trends (not analytics)
20:40 Is Podcamp not about Podcasting? Has podcasting matured? Penn vs Chapman in the squared Circle
Upcoming Event Watch: PRSA in NYC, Blogger Social has Opened Registrations, Tim Street reporting from SXSW
Question of the Week: What PR firms are publically traded?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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