Name one communications system that approaches 100% deliverability.
- Telephone? Nope.
- Postal mail? Nope.
- Email? Please.
Now remember, this is delivered.
Not opened/read.
Not acted on.
Just getting from point A to point B.
If 50% of your direct marketing never makes it to the end user, social networks might be a great way to stay in touch with at least your best customers.
Food for thought.
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