In this Marketing Over Coffee learn :
About recipies for copywriting, books we’re reading, and how to create buzz on the trade show floor. All this and more…
Show length 20:48
Brought to you by MarketingProfs.com and Blue Sky Factory
00:34 Erik writes in and asks for more on copywriting, we point to formulas from CopyBlogger, and talk about long copy.
03:34 Book Reviews: Ogilvy on Advertising, Advertising from1865-1920, The Contrarian Effect, Accidental Branding, Blue Ocean Strategy
06:20 Digg vs. TV vs. Email vs. Social Media
09:40 Tim Street checks in again with French Maid TV, some tips from the show floor. For some reason, bingo cards work.
17:16 Testing streaming on UStream, Chicago Mike on Google Transit
Chris at MarketingProfs B2B in June and Podcamp Boston 3
John off to North Carolina
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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