April 2007

Monthly Archive

Social Technographics

Posted by John Wall on 29 Apr 2007 | Tagged as: Uncategorized

Just a quick text post to see if iTunes handles some feed changes directly. Since you stopped by, you might be interested in this article about Social Technographics. I found it interesting that things may not be as grave as the commonly referred to 90-9-1 rule.

Popularity: 38% [?]

Telemarketing - not a dirty word

Posted by John Wall on 25 Apr 2007 | Tagged as: Podcast

Mr. Penn is in D.C. on Business so it’s a one man show for this week only

Is it sales or marketing? Who’s going to get the leads?
Are you doing research or qualifying leads?
It’s all about the script.
Set them up with the right equipment - headsets.
These tend to be competitive people.

Direct Link to File

Popularity: 32% [?]

MySpace Bots, Black Hat and Politics

Posted by John Wall on 18 Apr 2007 | Tagged as: Podcast

MySpace Bot Lockdown.
Is Marketing becoming IT, or is IT taking over Marketing?
You need to be the best in the world.
Adding Bots to your marketing plan.
Attack Marketing and other Black Hat issues.
How the Web will affect politics in 2008.

Direct Link to File

Popularity: 34% [?]

Handling a Crisis, and About Webinars

Posted by John Wall on 11 Apr 2007 | Tagged as: Podcast

In this Week’s Marketing Over Coffe: Podcamp NYC wrapup, Dealing with an industry-wide PR Crisis, Podcamp as Email, Using Webinars

Send in your questions or comments - john at themshow.com or financialaidpodcast at gmail.com (please include Marketing Over Coffee in the Subject line).

Direct Mail and Premium Mailings, Giving out CDs at Trade Shows. kunaki.com for making CDs - 4color and jewel case for $1.60ea.

Direct Link to File

Popularity: 55% [?]

Marketing Over Coffee is Live!

Posted by John Wall on 05 Apr 2007 | Tagged as: Podcast

The Beta is complete and it’s showtime. In today’s episode:

Anonymity, Privacy, Banner Ads, Google Adwords, Predictive Analytics, Community, Gifts to the tribe, Events - Podcamp NYC, Podcruise, Podcamp Europe

Direct Link to File

Popularity: 34% [?]