Extra Creepy Edition
Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh – you have no rights either, Fear the Facebook App, at the intersection of IT and Marketing, not going to the PME, Think Jose, Weatherbug, career limiting photos on Facebook.
Question from Daniel Johnson, Jr.
John at Podcamp Boston 2 next.
Chris is speaking at Bentley, BU, and in DC, then at Podcamp Boston 2,
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Email Deliverability and Crotch Kicks
Today we talk about: Sith Lord viral video comment spam, astroturfing, getting kicked in the crotch, email and podcast deliverability, email SMTP codes, hard and soft bounces, avoiding the blacklist, email address scrubbing, deliver your cast in multiple channels, podcast usability is poor, Google AdWords, Facebook Flyers goes PPC, Ads rise and paid subscriptions wane, Chris Brogan Segment, obnoxious promotions and the race to the bottom, all hail the house list, RFID spoofing, car hacks.
Other questions from Jeff and John Blue
John is heading at SD Best Practices, Embedded Systems, and RFID – The TechMash
Chris is speaking at Emerson, Bentley, BU, and in DC, then at Podcamp Boston 2,
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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PodCamp Philly Session: Social Networks 101
A short talk Christopher Penn delivered at PodCamp Philly on the topic of Social Networks.
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Navel Gazing and Evangelists Pimping Your Stuff
Today we talk about: Breaking the first rule of podcasting, Brogan asks: How long is the intro theme song? Greg asks why the WiFi iTunes store does not have Podcasts, 2 year rollout for iTunes stores in Starbucks, marketing with the iPhone, some questions from Jeff: having one URL for all brands, marketing Chotchkes and elevator pitches, lock down your namespace, John Blue asks “What is interactive marketing?”, Email Marketing By the Numbers by Chris Baggott, Conversational Marketing, one-step-away marketing, evangelists pimping your stuff, 1-to-1 Marketing, how do you determine the lifetime value of a customer if they are not dead yet? Answer – Rod Stewart says “Extrapolation”
John is heading to SD Best Practices
Chris is back from Podcamp Philly and off to Podcamp Boston 2, also speaking at Emerson and Bentley
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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The Trust Virus
Today we talk about: Dave on Virtual Trade Shows, the email crush, Reed on Tobasco, John gets sick on the trade floor, Virtual Hot Wings Upgrade, Trust Virus goes epidemic, Starbucks switch shot down, Chris Brogan clip, sailing the SEO ocean, niche terms, meme jumpers.
Chill with both of us tonight at TechCocktail in Boston!
John is trapped without broadband
Chris is off to Podcamp Philly then Podcamp Boston 2
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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