State of Search – Part 2 of 2
In this Marketing Over Coffee learn :
What’s the story with SEM and paid ads, geotargeting and the next online ad. All this and more…
Show length 23:40
Brought to you by MarketingProfs.com
00:15 Matt Dickman
00:40 PPC is not Pi11s, P0rn, Casin0s (but checkout the Adult Webmaster Site anyway)
02:22 What is SEM and why do it? Google – nobody does it better.
04:18 GeoTargeting for AdWords
07:35 The arcane arts of writing AdWords ads, Matthew Ebel event case study
10:30 Domain Kiting or Tasters and what is AdSense?
12:40 Affiliate Marketing for events and photographers
13:30 Reed asks “What is the next online ad?” – Ads as Content. All podcasts are sponsored.
15:30 Customer Experience is the best advertising, brand blocking is coming soon, the power of LinkedIn – link to Chris.
20:00 Monetizing and getting a mixer
Chris is with Matthew Ebel at the Common Cafe in Waltham on March 15th and is going to Podcamp DC
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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