Food for thought: 100% deliverability

Name one communications system that approaches 100% deliverability.

  • Telephone? Nope.
  • Postal mail? Nope.
  • Email? Please.

MySpace messagesYes – MySpace. Or any messaging-enabled social network.

Now remember, this is delivered.

Not opened/read.

Not acted on.

Just getting from point A to point B.

If 50% of your direct marketing never makes it to the end user, social networks might be a great way to stay in touch with at least your best customers.

Food for thought.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address