Marketing on the Dark Side

In this Marketing Over Coffee learn :

About spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance. All this and more…

Show length 23:45

Listen now: [audio: http://media.libsyn.com/media/marketingovercoffee/MoC063.mp3]

Brought to you by MarketingProfs.com and Blue Sky Factory

00:38 Rachel Ray’s Posters get Oven Toasted (spot the terrorist), what do you do when a PR Crisis arises? Re-spin!

03:37 Robin from the Looking Good Naked Podcast asks about deception and we talk surveillance.

PodCamp Philly neat tradeshow attraction.

08:33 Saul Colt checks in on making your booth more interesting than everyone else on the floor, we ask about giving up on brochures.

11:43 Time to Google Dance! Ride it out. Chris’ theory of 11. Google Blogoscoped. Avinash’s Web Analytics in an Hour a Day, and 10-90 Rule, New APIs

18:58 Jeff Cutler on knowing your audience. Learn how your customers read and write.

Chris at MarketingProfs B2B in June with a FlipCam and then Podcamp Boston 3

John off to PRSA in NYC

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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6 thoughts on “Marketing on the Dark Side”

  1. HI Guys,

    Another great post…you mention business cards, as a layout designer, thats a subject i could do a whole cast on!!

    My point is, if you are going to replace your brochure with a bus-card MAKE SURE ITS COMPELLING!! and that it has your details clearly on the front and the reverse side is well used as your advert. After all what is the first thing you do when someone give you a card? you look at the back for the interesting stuff..right?

    it might sound basic but how many cards have you collected in the last month that ignore this easy and cost effective ruel?

    cheers!

    theboffin

  2. HI Guys,

    Another great post…you mention business cards, as a layout designer, thats a subject i could do a whole cast on!!

    My point is, if you are going to replace your brochure with a bus-card MAKE SURE ITS COMPELLING!! and that it has your details clearly on the front and the reverse side is well used as your advert. After all what is the first thing you do when someone give you a card? you look at the back for the interesting stuff..right?

    it might sound basic but how many cards have you collected in the last month that ignore this easy and cost effective ruel?

    cheers!

    theboffin

  3. It might just be me, but I’m getting an “error opening file” when I try and listen to the cast. I’m hoping it’s just a momentary thing and I’ll be able to listen later in the day.

    Love your show, I save them up and listen on Fridays over my morning cup.

  4. It might just be me, but I’m getting an “error opening file” when I try and listen to the cast. I’m hoping it’s just a momentary thing and I’ll be able to listen later in the day.

    Love your show, I save them up and listen on Fridays over my morning cup.

Comments are closed.