Your Kool-Aide Antidote!

In this Marketing Over Coffee learn :

About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC111.mp3]

Direct Link to File

Show length 23:16

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?)

03:33 B&H Virtual Trade Show coming up – they get it. Sample of HDR image.

06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast.

07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook).

13:32 NEDMA show and Postal Rate Increase

16:10 Fat Kindle DX

18:26 Julie asks about how to find your company’s “digital center/heart”

21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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10 thoughts on “Your Kool-Aide Antidote!”

  1. Love your advice about not “drinking the Kool-Aide.” as you know, I work at an advertising agency and have worked within “traditional” media for over 13 years (yipes).

    We often tell clients that new media is just like all the other media we have available to us – a tool that should be utilized only after we’ve determined our goals, our audience, and IF web 2.0 is appropriate.

    One of these days I’ll have to invite myself for some coffee talk. Although I hear you get up VERY early.

  2. Hey guys, great episode.. In answer to the q. I think, if you’re gonna do it right, it has to be one strong domain with a great social media & link building strategy.

    Compendium is here in Indianapolis where I live and they have a great service for businesses wanting to “get in on blogging” quickly and easily (but not cheaply).

    In my opinion, a better strategy, and one that would cost about the same $$, would be to hire someone temporarily who knows biz blogging (and has read Groudswell) to iron out the POST model and get the blog and social activity rollin’. Once that happens, all you need is an internal employee to be the cheerleader, inspiring employees to create & capture content.

    Full disclosure: I work for a company that provides business blogging services, primarily post writing. So, I am recommending something we DO NOT offer. Ghost writing, like we do, can be effective but success is always limited by the level of participation of the client. An internal employee or even a long-term temp who passes the CEO in the halls regularly will always get more content participation & have more success than a vendor. Problem is, most companies are ready to create that position yet.

    Sorry for the long comment 🙂

  3. I already have a copy of WWW, but I’d like to take a shot at the trivia question.

    It is better to have a single domain with all of your content for several reasons-

    1. All the incoming links would be credited to one site, instead of having the link juice divided up to different sites.
    2. Google likes sites with lots of pages.
    3. Google recognizes when links are coming from sites you own and may discount those links.

  4. Great show this week, guys. You could almost hear Chris’ brain churning when you were talking about tying together keywords, a twitter search stream, and a hosted domain. Fantastic points about all the delicious content being provided for you.

    I have a buddy who has built his domain by scraping RSS feeds and rearranging them. Tons of juicy keyword-laden content that he didn’t have to create. A fairly popular search phrase in the pc/laptop niche is yielding him about $150/month.

    Granted, that’s not a lot, but he’s only doing it for one search phrase. It demonstrates a good command of the skills necessary, but it seems like he may be able to make a lot more through other means.

    Thanks again for another highly informative and entertaining episode of Marketing Over Coffee!

    USF Internet Marketing Master Certificate represent!

  5. Pingback: Media Bullseye
  6. Building one big, authoritative site is almost always better than creating multiple small sites at least from a SEO perspective. Rand Fishkin over at SEOMoz.org does a much better job summarizing this than I could ever do:

    http://www.seomoz.org/blog/why-it-pays-to-be-big-popular-than-small-niche

    While one big site is the rule, there are some exceptions. I will provide a little first experience hand on when a small micro-site does make sense.

    1. For keywords twith medium to low competition, you do get a significant bounce for an exact match of domain name to keyword. My insurance agency is located near Whidbey Island and there is little competition for Whidbey Island. Our office is located in an area that has lots of competition so we need to devote content and keywords in title, etc that are important to our geographical area. It was easier to create the micro-site WhidbeyInsurance.com and re-direct any interest to our main site, than adjusting the main agency site. It took 1-2 hours to set-up the micro site, which now leads to a small stream of traffic for “Whidbey Insurance” searches.

    2. You also need to balance SEO ranking to the importance of converting traffic. If the fear of being bombarded by a sales force or other factor, may prevent traffic from entering contact information, it may make sense to set-up a separate site that will do a better job of converting potential leads. This is especially true if you don’t really care how a particular site ranks for SEO purposes (traffic being generated from sources other than SEO).

    On another related note, here is a great tid-bit: What is more important from an SEO perspective, having millions of semi-interested followers, or thousands of truly passionate fans?

    Do a google search for cheeseburger. Who wins? McDonalds, BurgerKing, Wendy’s, or In-and-Out. If you answered none of the above you are correct. The winner is a site with cat picture site with a mis-spelled URL.

    http://icanhascheezburger.com/

    I picked this up from a presentation lask week by Ben Huh, CEO. Presentation slides are at: http://benhuh.com/nwen.pdf

  7. I think you should have one domain.

    Biggest reason: Who has freaking time to do more than one?

    Also the little Google smurfs like lots of links and keywords, key phrases and people referring to your domain. Why not try and get all that google goodness onto one page. Then sell your stuff or get the traffic.

    Mike
    http://www.grassshackroad.com

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