Special Interview with Joseph Jaffe
In this Marketing Over Coffee:
Show length 37:42
TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
03:24 The importance of continuity
06:10 Can large organizations make the shift from aquisition focus to customer experience?
10:40 How niche drives you far beyond pareto
14:20 Best Buy’s Blue Shirt Nation (BSN) – Case study for focusing on the internal customer
17:50 Where do the frameworks come from?
21:21 UNM2PNM – FliptheFunnelNow.com and the secret behind the promotion of this book
33:20 The goal of social media is retention, not acquisition. It’s not about the Ad Model.
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.