In this Marketing Over Coffee learn :
About Facebook Messages, Google Local, Eyetracking and Heatmaps! All this and more…
Show length 26:59
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00:48 We’re back after the Blue Sky Factory User Group and John’s Technology Upgrade. How do you select which tactics to use?
05:09 Prof. Wong’s Clear Line of Site Marketing Metrics
07:30 Facebook Messages – is it open season? Raising the bar with whitelist messaging. Testing the RockMelt browser.
13:54 Cornelius from the Project Management Podcast asks about Google Local
16:38 New York Times adds eBestseller List
18:02 Eyetracking and heatmaps – free option AttentionWizard
20:17 Marketing to the Latino Community? “Latino Link” by Joe Kutchera. Verdino and Chapman in the pipeline.
23:06 Marketing Over Coffee LinkedIn Group is brewing with activity, using slideshare for promotion and lead generation
25:27 Upcoming Events – The 25th Annual MOC Awards!
26:03 Question of the Week – Where are you in your marketing cycle? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.