In this Marketing Over Coffee:
A special conversation with Greg Verdino. We talk with him about his book MicroMarketing.
Show length 32:56
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00:38 Powered Acquired Last Month
02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future
10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice
16:51 How does MicroMarketing align with other big concepts outside advertising?
20:11 Dealing with the “poverty of attention”, buying awareness is not enough. Be remarkable.
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.