Newsjacking

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In this Marketing Over Coffee:

Learn all about David Meerman Scott’s new book Newsjacking!

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Show length 23:52

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02:43 What is Newsjacking?

08:08 Newjacking as Real Time Marketing

09:30 Going the eBook route, Steve Jobs and the iPad

14:46 The Lifecycle of a News Story

17:30 Good Judgement, Newsjacking and Larry Flynt

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.