Ron Ploof on Storytelling

In this Marketing Over Coffee:

Master Storyteller Ron Ploof reveals the StoryHow Pitch Deck

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Read this First! from 2009!

Agency Life

Ranger Station Fire, Johnson & Johnson Does New Media

Running Social Media at Epson

Griddlecakes Radio

The StoryHow Pitch Deck

The source of the deck – Project Lizzie

Help from Ann Handley

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The Framework – 60 Cards, 4 suits, The Starter Hand

The biggest mistakes storytellers make

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8 thoughts on “Ron Ploof on Storytelling”

  1. I think there is a strong relationship between the tactile and any cognitive activity. With that in m ions these cards seem like a great idea.

  2. I’m reminded of other card decks for business use, such as Roger Von Oech’s “Whack on the Side of the Head” deck for creativity from the 1990s. I had one of those for nearly 20 years, before I finally gave it to a friend.

    I’m looking forward to seeing Ron’s deck in action. I’m already a storyteller, but I would love to give this thing a test run.

  3. As a professional that speaks on a frequent basis, I am always trying to improve the story I have to tell and how I tell it. I am familiar with the hero’s journey and am a fan of Nancy Duarte’s methods…which are similar. After hearing this podcast and learning more about the Pitch Deck, I am excited to give this a try! Thanks for a great podcast!

  4. I believe you mentioned in the episode that you would provide a link to the Italian company that made the cards. I’ve got an idea for a product that would lend itself well to the card format. Can you provide us with that link? I don’t see it here. Thanks.

    1. Hi Michael,

      Although the cards were manufactured in Italy, I ordered them through an American company who managed the relationship with the printers. I have lots of information that I can share with you about the manufacturing of cards (from development on digitally-printed small runs to offset-printed large ones.) Please contact me through the form on and I’ll answer any questions that you have.


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