Today we talk about: Pricing is not rational, John Blue votes for Brogan, LinkedIn is better than a resume, and Chicago Mike agrees, long copy, The Art of Persuasion, Ogilvy Ads, Landing Pages, Voicemail Anxiety, Jeff asks about Building the house list, converting rented names, email is all that counts – it’s not dead, Web-based email is 62% of all web impressions, Superhero Powers, Chris Brogan, Godin’s The Dip, crazy kids with no iTunes.
John will be at Podcamp Boston 2, , Blogtoberfest, Dinner with Jeremiah.
Chris is speaking at BU, and in DC, then at Podcamp Boston 2,
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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I wanted to comment on some advertising stats and ideas you guys talked about. I really feel white space is better. I am much more likely to look at an ad by BMW, Southwest Airlines or the like over something with a bunch of copy. It is like I want to read it but get bored a sentence or two in…
type less = more views/action…
as long as you have a call to action and a clever or catchy tag you are good to go.
Reed
nformationgroup.com
I wanted to comment on some advertising stats and ideas you guys talked about. I really feel white space is better. I am much more likely to look at an ad by BMW, Southwest Airlines or the like over something with a bunch of copy. It is like I want to read it but get bored a sentence or two in…
type less = more views/action…
as long as you have a call to action and a clever or catchy tag you are good to go.
Reed
nformationgroup.com
Thanks Reed, we’ll kick this around this week. It really depends of if you are trying to close a sale, or get brand awareness. One requires some real info, the other just needs to cut through the clutter and have some impact…
Thanks Reed, we’ll kick this around this week. It really depends of if you are trying to close a sale, or get brand awareness. One requires some real info, the other just needs to cut through the clutter and have some impact…