In this Marketing Over Coffee learn :

Why your house list is the most important thing in your life, how to protect and grow it, and maximize profit with it. All this and more…

Show length 23:44

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01:08 John Blue asks about house lists. Don’t forget to back it up.

03:32 SuperDuper for the Mac

04:45 Live and Die by the database

06:14 Home vs. Business email addresses

07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability

10:10 Seeding the list for email and direct mail

14:04 Spam Screening, Taguchi testing, and Personalization

20:00 John has no TV, but it’s not about the TV

Next Week: Google AdWords and Geotargeting

John will be at Blogger Social

Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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