Definitive Advice on Pregnancy

by | May 1, 2008 | Uncategorized | 4 comments

In this Marketing Over Coffee learn :

About News Releases, building out your email list, and what to do in social media besides jump in. All this and more…

Show length 30:49

Brought to you by MarketingProfs.com and Blue Sky Factory

01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials

10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn

18:42 Jake asks about using social media in the marketing mix. Where should you jump in?

23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail

29:30 Marketing and Sales become the same thing.

John continues the wedding tour, Scranton was fun, San Jose is Next

Chris will post recordings from Podcamp NYC last weekend

Podcamp, NME, Photo Expo, Gnomedex all coming up

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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4 Comments

  1. Mike McAllen
    Mike McAllen on May 10, 2008 at 5:39 pm

    John/Chris-

    Thanks for taking my question(s). And thanks John for clearing up our URL situation. I do agree that our URL should be GrassShackEvents&Media.com Problem we had, is ampersands are not allowed, so it kind of put a wrench in our plans. Plus as you said John it is a real mouthful.
    The real reason we used GrassShackRoad is we come from slick big production companies and we were tired of the same old slickster stuff which was directed at the executives. We decided to put a story around our website and go after our real target audience, the ones who actually hire and pay us, the companies in-house meeting planner. Who, by the way are 85% women. Every one of them has said how much they love our website. So after six years in business (celebrated last week) we are kind of stuck with the GS road.
    FYI Chris I am wearing my Grass Shack T-shirt today (Saturday)
    I have been drinking the marketing over coffee kool-aide and my questions to you guys really relate to a podcast I started with two guys who have 20+ plus years in our industry. We are all enjoying recording the podcast but it has been up to me to build the website- record, edit and now market the effort. Also, a blog I am producing for a Hilton hotel in San Jose. (with Michele Wolverton doing the hard work building the foundation) So thank you for answering my sometimes 101 class questions.
    Also thank you again for answering my question on your informative show and I look forward to meeting you both in person someday.

    If anyone out there needs a great flexible wordpress ace or virtual assistant contact chelpixie(at)gmail.com. As Chris has said on the show she is a really great and hard worker.

    Thanks
    Mike

    Mike@GrassShackRoad.com
    http://www.GrassShackRoad.com
    http://www.MeetingsPodcast.com

  2. Mike McAllen
    Mike McAllen on May 10, 2008 at 10:39 pm

    John/Chris-

    Thanks for taking my question(s). And thanks John for clearing up our URL situation. I do agree that our URL should be GrassShackEvents&Media.com Problem we had, is ampersands are not allowed, so it kind of put a wrench in our plans. Plus as you said John it is a real mouthful.
    The real reason we used GrassShackRoad is we come from slick big production companies and we were tired of the same old slickster stuff which was directed at the executives. We decided to put a story around our website and go after our real target audience, the ones who actually hire and pay us, the companies in-house meeting planner. Who, by the way are 85% women. Every one of them has said how much they love our website. So after six years in business (celebrated last week) we are kind of stuck with the GS road.
    FYI Chris I am wearing my Grass Shack T-shirt today (Saturday)
    I have been drinking the marketing over coffee kool-aide and my questions to you guys really relate to a podcast I started with two guys who have 20+ plus years in our industry. We are all enjoying recording the podcast but it has been up to me to build the website- record, edit and now market the effort. Also, a blog I am producing for a Hilton hotel in San Jose. (with Michele Wolverton doing the hard work building the foundation) So thank you for answering my sometimes 101 class questions.
    Also thank you again for answering my question on your informative show and I look forward to meeting you both in person someday.

    If anyone out there needs a great flexible wordpress ace or virtual assistant contact chelpixie(at)gmail.com. As Chris has said on the show she is a really great and hard worker.

    Thanks
    Mike

    Mike@GrassShackRoad.com
    http://www.GrassShackRoad.com
    http://www.MeetingsPodcast.com

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