Name one communications system that approaches 100% deliverability.

  • Telephone? Nope.
  • Postal mail? Nope.
  • Email? Please.

MySpace messagesYes – MySpace. Or any messaging-enabled social network.

Now remember, this is delivered.

Not opened/read.

Not acted on.

Just getting from point A to point B.

If 50% of your direct marketing never makes it to the end user, social networks might be a great way to stay in touch with at least your best customers.

Food for thought.

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