In this Marketing Over Coffee learn :
Show length 41:54
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
01:25 Interview with David Meerman Scott
05:35 On public speaking and using the ladder approach
08:30 How perceptions change as you get more skilled
12:16 His new book Tuned In
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
24:30 Changing the approach at Podcamp
26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation
32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.
34:22 Question and Answers – Getting Press Release traffic, tracking PDFs
Chris is up at the Affiliate Summit next, John is in Toronto
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
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