From the MarketingProfs B2B Forum, June 2008:

Speaker: Michael Stelzner, Author, Writing White Papers: How to Capture Readers and Keep Them Engaged

It’s time to stop selling and start educating prospects. Numerous studies place white papers at the top of the marketing heap for sought after content. Why? Because good white papers contain valuable content that help people make decisions. This practical session will help you understand how to create white papers that attract leads in droves (and go viral, selling covertly along the way).

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