In this Marketing Over Coffee:

A Special Weekend Edition, Live from HubSpot!


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Show length 17:18

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:23 Weekend Edition from HubSpot in Cambridge, post HubSpot.TV

01:00 Mike Volpe and Karen Rubin talk about HubSpot

02:30 Measuring what you can in social media

03:40 Using your own content for educating prospects versus generating leads

04:20 Using the backchannel rather than avoiding it – broadcast video with Twitter

07:30 HubSpot for Lead Generation, Analytics, SEO and content management

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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