In this Marketing Over Coffee learn :
About the fall of email, Facebook, and Google Profiling! All this and more…[audio:http://media.libsyn.com/media/marketingovercoffee/MoC104.mp3]
Show length 25:19
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:34 Social Networking Pulls ahead of email – maybe.
02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation
04:29 TweetDeck adds Facebook and a bunch of new stuff
07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle
09:15 More on Webinars, tips and the circle of content
15:50 A new way to do seeds – track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts!
18:10 Don’t mess with our Dora controversy – change is not appreciated, margins in the toy and soft drink industries
20:33 Google Profiling – got it from AdSense and EFF.org, more analysis of reader behavior, Question of the week: We’ll ask again about survey tools.
22:26 Paul Dunay – the 3 tiers of metrics that I track , and how I beat up on Yahoo Pipes. Chris prescribes: SimplePie, Magpie
Upcoming Event Watch: PRSA in NYC, Tim Street coming soon from SXSW, Podcasters Across Borders, MarketingProfs in June, Podcamp Boston date?
Check us out on LinkedIn: John and Chris
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re: survey tools… a few months ago i scoured the web and the best i could find is http://checkbox.com. it isn’t cheap but seemed to have all the features i was looking for.
the other great (almost free) tool for super professional surveys is flypaper.com. with the pro version you can create some fantastic interactive survey, quizes, elearning stuff.
btw – love the podcast… i look forward to each episode 🙂 thx!