In this Marketing Over Coffee learn :
About Innovation, SXSW and SEO! All this and more…[audio:http://media.libsyn.com/media/marketingovercoffee/MoC106.mp3]
Show length 31:32
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:33 We’ll have more on the HubSpot blog post optimizer
01:04 John Blue on the swipe file (aka morgue)
- I keep a note book dedicated to interesting ides and things I see and hear
- I have a photo collection of pictures I have captured that are interesting
- I have a folder of things I have ripped out of magazines/newspapers/etc.
- Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation
We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet.
04:30 Innovation techniques – Chris mentions conferences – obligatory link to TED
06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver
14:40 Jim Neville on online survey tools – WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info.
15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant.
17:22 Mike McAllen asks about Google Keyword tools – Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips – Use a 5 most recent plugin for your blog, have hooks to the new content.
22:09 Adam asks about the Gmail Seed technique – Chris enlightens John on inbound message processing with Gmail.
24:40 Amazon dumps search arbitrage
26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa – www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions.
27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.
30:35 Question of the Week: What keyword tools do you use for your keyword searches?
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa – http://www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions.
The correct address is http://qrcode.kaywa.com 🙂
Also interesting interesting:
Hey guys, great show! This was my first time listening and I think you guys have got something great here. Im a PR student and wrote a blog post about this podcast. I linked in Chris, but John your link isn’t correct. Wanted to link you in, but you’ve got a popular name. Thanks for your help and keep up the great work!
Nice to hear more Melbournians listening to the podcast. Hit me up on Twitter Tim
As far as webhosting and datahosting is concerned, we use a data center down in Tampa Florida called Datatech http://www.datatechhosting.com/
It’s a fast growing company run by a fast-paced guy Chris Lietz. We’re never down and they have great support. Chris even gets involved if he has to even though he has a bunch of other things going on.
Love your podcast, get a lot of great info for my what is becoming my main job – getting our company to become one of the main conversationalists in the social media arena for our industry.
Business Relationship Development