In this Marketing Over Coffee learn :
About Innovation, SXSW and SEO! All this and more…[audio:http://media.libsyn.com/media/marketingovercoffee/MoC106.mp3]
Show length 31:32
00:33 We’ll have more on the HubSpot blog post optimizer
01:04 John Blue on the swipe file (aka morgue)
- I keep a note book dedicated to interesting ides and things I see and hear
- I have a photo collection of pictures I have captured that are interesting
- I have a folder of things I have ripped out of magazines/newspapers/etc.
- Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation
04:30 Innovation techniques – Chris mentions conferences – obligatory link to TED
14:40 Jim Neville on online survey tools – WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info.
17:22 Mike McAllen asks about Google Keyword tools – Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips – Use a 5 most recent plugin for your blog, have hooks to the new content.
22:09 Adam asks about the Gmail Seed technique – Chris enlightens John on inbound message processing with Gmail.
24:40 Amazon dumps search arbitrage
26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa – www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions.
27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.
30:35 Question of the Week: What keyword tools do you use for your keyword searches?
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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