Discussion with David Meerman Scott!

by | Sep 30, 2009 | Podcast | 20 comments

In this Marketing Over Coffee:

A Special Edition: Discussion with David Meerman Scott! All this and more…

Direct Link to File

Show length 40:11

Brought to you by our sponsor Blue Sky Factory

00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave

02:12 Social Media Channels become mainstream

03:00 What’s going on at GM, David’s visit there.

07:35 The next big thing? Beware the experts?

16:10 The commoditization of SEO

18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing?

25:30 Seth Godin’s Brands in Public, buying your way in to the conversation

30:00 Not being able to handle the volume vs. your product stinks

33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing

38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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20 Comments

  1. David Meerman Scott
    David Meerman Scott on October 1, 2009 at 2:34 am

    It was really fun to hang out and drink coffee (and other liquids). Let's do it again!

  2. David Meerman Scott
    David Meerman Scott on October 1, 2009 at 9:34 am

    It was really fun to hang out and drink coffee (and other liquids). Let’s do it again!

  3. thinkjose
    thinkjose on October 1, 2009 at 8:07 am

    You guys rock!

  4. thinkjose
    thinkjose on October 1, 2009 at 3:07 pm

    You guys rock!

    • John Wall
      John Wall on October 7, 2009 at 12:37 am

      Thanks, good to hear from you!

  5. Ben Aldern
    Ben Aldern on October 2, 2009 at 10:21 am

    I'm partway through the podcast and really enjoying it. One question, though: if GM actually does have solid enough marketing tactics to get you excited, was it implemented correctly if what you saw before you went to Detroit made you react how you did?

  6. Ben Aldern
    Ben Aldern on October 2, 2009 at 5:21 pm

    I’m partway through the podcast and really enjoying it. One question, though: if GM actually does have solid enough marketing tactics to get you excited, was it implemented correctly if what you saw before you went to Detroit made you react how you did?

    • John Wall
      John Wall on October 7, 2009 at 12:38 am

      I’ll have to forward this over to David…

  7. themshow
    themshow on October 6, 2009 at 5:37 pm

    Thanks, good to hear from you!

  8. themshow
    themshow on October 6, 2009 at 5:38 pm

    I'll have to forward this over to David…

  9. howard21
    howard21 on October 7, 2009 at 6:03 pm

    Given some of the conversation about companies posting on Facebook, I thought you might be interested in this lawsuit filed last week by a marketing agency against one of its customers because of something the customer posted on Facebook…

    http://www.knoxnews.com/news/2009/sep/30/facebo…

    • John Wall
      John Wall on October 8, 2009 at 10:43 am

      Yes, it seems like this kind of stuff happens every week now.

  11. themshow
    themshow on October 8, 2009 at 3:43 am

    Yes, it seems like this kind of stuff happens every week now.

  12. Karthic Athreya
    Karthic Athreya on October 12, 2009 at 1:20 pm

    You guys do a very good job. I was wondering if you could throw some light on how to market services using social media/digitial marketing. Most of the discussions in general surround product marketing. Even at B school, our teachings were more to do with Segmentation, targeting and positioning for a product. When it comes to services( say IT services), there is little insight and services marketing seems to follow the path of traditional marketing.

  13. Karthic Athreya
    Karthic Athreya on October 12, 2009 at 8:20 pm

    You guys do a very good job. I was wondering if you could throw some light on how to market services using social media/digitial marketing. Most of the discussions in general surround product marketing. Even at B school, our teachings were more to do with Segmentation, targeting and positioning for a product. When it comes to services( say IT services), there is little insight and services marketing seems to follow the path of traditional marketing.

    • Karthic
      Karthic on October 21, 2009 at 10:21 pm

      Thanks for taking my question on the show. I don’t mean to drag this conversation on but what I wanted to address/clarify was how to promote a service perceived as undifferentiated by the client on a social media. For instance: While offshore IT service vendors need to exhibit capability, Client(s) on most cases treat them as commodity and evaluate on price. In typical large organizations I am not sure how many of the CIO/CTO view inputs from the new tools out there. So the question comes back to—how effective is social media in a B to B service space.

  14. Karthic
    Karthic on October 21, 2009 at 3:21 pm

    Thanks for taking my question on the show. I don’t mean to drag this conversation on but what I wanted to address/clarify was how to promote a service perceived as undifferentiated by the client on a social media. For instance: While offshore IT service vendors need to exhibit capability, Client(s) on most cases treat them as commodity and evaluate on price. In typical large organizations I am not sure how many of the CIO/CTO view inputs from the new tools out there. So the question comes back to—how effective is social media in a B to B service space.

  15. ukoonto
    ukoonto on November 25, 2009 at 6:04 pm

    Thanx Chris and John for this episode. I've been listening for a while now, always while I work. I constantly have to put down my work to make notes. So many marketing nuggets in your show. You also mentioned your iTunes reviews, or the lack of thereof (I'm not sure if that was in this episode though). I just went over and left you a review. I hope it helps.

    Cheers, Hans

  16. Hans | Ukoonto
    Hans | Ukoonto on November 26, 2009 at 2:04 am

    Thanx Chris and John for this episode. I’ve been listening for a while now, always while I work. I constantly have to put down my work to make notes. So many marketing nuggets in your show. You also mentioned your iTunes reviews, or the lack of thereof (I’m not sure if that was in this episode though). I just went over and left you a review. I hope it helps.

    Cheers, Hans

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