To celebrate the holiday season, we’re bringing you the 12 days of Marketing Over Coffee. Here’s how this works:

Pick a local charity that is worthy but definitely doesn’t have your marketing chops. Ideally it’s something small and local where your efforts will immediately move the needle.

Over the next 12 days, we’ll be delivering small tips, things for you to do with the charity that ideally shouldn’t take more than an hour or two of your time. At the end, the charity will be better off, you’ll have had a chance to experiment with stuff that your company or day job might not give you the permission to try, and you’ll have done some good in the process.

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