On the second day of Marketing Over Coffee, you bought your non-profit of choice…
… a keyword relevant domain name!
How many non-profits have domain names that are nearly unpronounceable or are completely irrelevant or unsearchable?
Using Google’s Adwords Keyword Tool, Wonder Wheel, and any other keyword research tools you have, find the most popular keyphrase for your non-profit, buy it, and help them migrate their existing web site to it, if they have a site. If they don’t have a site, get them one of those, too.
Get your coffee delivered!