On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice…

Google Webmaster tools

… helping get their site registered and starting error tracking.

Inside Webmaster tools, you’ll get a clear picture of what’s wrong with the site, HTML errors, pages not found, recommendations from Google for how to make the site better, and who’s linking to the non-profit’s site. Walk them through the various errors or if you have the technical chops, fix ’em yourself.

You might want to just install WordPress, but that’s for another time.

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