On the sixth day of Marketing Over Coffee, you set up for your non-profit of choice…

An email mailing list

… using any of the free or paid services as appropriate to their budgets, from Google Groups to Constant Contact to Mail Chimp to Blue Sky Factory (sponsor of the show and our recommendation) and slapped the signup box right on their homepage.

A mailing list is the #1 way for any non-profit to stay in touch with the people that care about what they do, and options range from free to enterprise pricing. Some companies even offer non-profits steep discounts or even free accounts if the cause is just enough and right enough – and usually, local enough.

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